Mobiquity Technologies, Inc., a leading provider in next-generation advertising technology, released its’ first annual Black Friday report highlighting foot traffic to some of the largest retail locations across America.
Of note, mall foot traffic was up 91% above an average weekend across the country. Inclement weather across much of the country appears to have kept many people at home on Black Friday, but Southern, Mid-Atlantic, and New England states enjoyed nice weather and saw the largest increases in shopping mall foot traffic. “Published retail sales figures suggest a decline of in-store Black Friday shopping, but our data suggest the mall is still a destination for families and Santa visits, even if they may not be going there to shop,” said Paul Bauersfeld, CTO of Mobiquity Technologies. “Our data is confirming the transition many malls are making to family entertainment centers.”
Target stores were also among the highest performing brick-and-mortar shopping locations on Black Friday, with an 84% lift over the average Saturday foot traffic, and 155% over a normal Friday. Walmart had higher volumes due to a larger number of stores nationwide but saw a more modest 42% boost in traffic.
Lingerie was the biggest retail category standout this past weekend, with foot traffic to stores nearly twice the growth of other popular gifting categories such as jewelry and apparel. Toys, children’s apparel and camping/outdoor retail outlets also saw significant gains as would be expected from historically popular holiday gift categories.