Global Media Intelligence provider CARMA, best known for working with world-leading brands to monitor, measure and evaluate global media, is now reaching out to those organizations not yet on the global stage, with the launch of its monitoring service for the mainstream market, headed up by Mike Kelly, former Head of Client Services at Kantar.
In an age of automation and technology, those brands and agencies with smaller budgets, local or domestic-only coverage, or no desire for in-depth analysis programs can be left behind in favour of larger accounts.
CARMA explains it is ‘stepping up and stepping in’ to fill the void that some organisations may be experiencing when it comes to Media Monitoring. Putting a focus on client service, CARMA is extending its services to not-for-profit, agency, local government, education and SME organisations who feel that the ‘human touch’ they need is missing in the market right now.
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CARMA is pledging:
“In short, CARMA is putting its renowned Enterprise level technology and expertise in the hands of businesses with smaller budgets. You’re joining clients like BMW, SAS and the G20 but with a monitoring program specific to your needs and objectives” says Mike Kelly, who joined CARMA in April to head up the new service.
“For too long now, there has been a growing number of organisations who simply want to work with an expert partner. These teams need an agency that understands their brief, offers a system the team can use, and allows them to stop worrying about missing coverage. We are ready to work with these businesses to deliver tailor solutions, not forcing them into a one-size-fits-all approach. We’re offering the same service enjoyed by Global CARMA clients, for these important smaller organisations.”
Francis Ingham, Director General of the PRCA and Chief Executive of ICCO, said of the news:
“This is great news for PR practitioners. More and more, we are hearing from both agencies and in-house teams that demonstrating the value of their work and proving ROI is more vital than ever, and that having someone at the end of the phone who understands your organization and the brief is crucial. Media Monitoring is a fundamental pillar of that work and I’m delighted that our partner CARMA, of course known for its expertise working with large global brands, is recognising this need and offering a service to support these organisations.”
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