Mariana Tek, Barry’s core technology platform and premium business management software for the boutique fitness industry and BrandBot, automated boutique fitness customer journey software, are teaming up to power the Barry’s Cares At-Home Program for first responders and healthcare workers through Barry’s, an International Chain of high-end boutique fitness studios.
Barry’s has made a commitment to support first responders and healthcare workers by providing complimentary classes every Sunday at 11:15 across Eastern, Central, and Pacific time zones. As part of Barry’s Cares Class Programming, users can purchase donation credits and use them towards a virtual Barry’s Class.
Mariana Tek, BrandBot, and a third-party verification tool will automate the authentication of first responders and healthcare workers, enabling a seamless booking experience to redeem special benefits offered through their Barry’s Cares At-Home program. “Family is at the core of everything we do at Barry’s. We are proud to rally our community and support our frontline heroes as well as Direct Relief, a global organization that provides essential medical items and personal protective equipment to doctors and nurses on the front lines,” says Alisa Holzer Director of Community Marketing at Barry’s Bootcamp.