Las Olas VC (“LOVC”) announces that its portfolio company DEVCON, an industry leader in online client-side security, has launched its “Protect Elect 2020” program, a public research initiative comprised of industry-leading influencers and 10 major Fortune 500 media companies with the goal of defeating the weaponization of marketing technology in elections. Under the Protect Elect 2020 program participants will receive a free community license to the DEVCON platform through December 31, 2020 – after which time access will continue to be provided for free or at subsidized rates for many local, niche, and/or independent media organizations.
“The 2020 U.S. Presidential election represents a massive opportunity for bad actors to exploit the martech (marketing technology) and ad tech ecosystems,” said Maggie Louie, CEO, and Founder of DEVCON. “The media industry has been under attack from many sides. We know that during political cycles exploits increase exponentially, creating a widespread distribution of malware, nation-state tracking pixels and influence campaigns.”