J.D. Power, a global leader in data analytics and consumer intelligence, today announced the launch of a new certification program to recognize brands that provide an exceptional onboarding, training and career progression experience to their employees. The first organization to receive the J.D. Power Career Development Certification ProgramSM designation is The Academy at Bank of America.
The exclusive program draws on J.D. Power deep data and real-world experience analytics to evaluate talent development initiatives at companies in every industry on a nationwide basis. In addition to tracking the existence of defined training and career development programs, the J.D. Power certification process also evaluates the employer’s focus on clear accountability for career advancement, strong cultural commitment to employee development and measurements of success towards these commitments.
The certification recognizes The Academy at Bank of America, a dedicated organization that operates alongside the learning and development function supporting more than 80,000 Consumer and Small Business, Merrill and Bank of America Private Bank employees.
“The Career Development Certification Program will help brands who’ve shown a strong commitment to employee growth showcase their employee-facing initiatives,” said Bob Neuhaus, vice president, banking and credit card intelligence at J.D. Power. “By applying a rigorous, standardized process to career development evaluation—based heavily on the real-world experiences of employees—we are creating a critical new metric for defining corporate cultures that are rooted in employee growth.”
“In creating a dedicated organization focused exclusively on ensuring the long-term career success of our employees, we’re living our commitment to being a great place to work by providing training and development designed to set them up for success in their current roles, and throughout their careers,” said John Jordan, head of The Academy at Bank of America. “Receiving this J.D. Power certification is a testament to this commitment, and we’re pleased to be the first company to achieve this important milestone.”
To qualify for the J.D. Power Career Development Certification Program, brands must rank among top performers in the most recent J.D. Power Career Development Satisfaction IndexSM. Benchmark rankings are based on overall employee satisfaction with the career development experience across 55 industries. In addition, qualifying brands must pass a comprehensive evaluation of operational best practices, collateral review and leadership validation interviews conducted by J.D. Power in collaboration with Kincentric, a leader in culture and engagement, leadership assessment and development. Factors reviewed in the best practices evaluation include training and development; culture; career pathing; accountability; and general talent management.
Once certified, a brand is permitted to market its achievement for 12 months with such marketing tools as a J.D. Power Career Development Certification emblem, online marketing collateral and in-store merchandise displays. Certified brands also will be listed on jdpower.com for consumers to search while shopping.