Thursday, January 26, 2023 Adds Three Veteran Leaders to Drive Growth & Evolve The Ecommerce Data Stack

By ET Bureau - September 10, 2022 3 Mins Read

As an industry, Ecommerce has experienced unprecedented growth since the pandemic began, accounting for a projected 20.4% of global retail sales by the end of 2022. The strength of the Ecommerce sector relies on technology, which is why is growing rapidly to help meet this demand by supporting Ecommerce companies in the proper use of their data. is pleased to announce the latest investments in its growth with the addition of three new senior leaders to help put the data warehouse at the heart of every Ecommerce company’s success.

Hannon Brett, VP of Marketing

Hannon Brett is a seasoned B2B SaaS leader, serial founder, and successful Branding & GTM expert. His considerable experience comes at just the right time to build a full stack marketing department, redefine the brand, and carry into its next season of market leadership.

David Romoff, VP of Sales

David Romoff has been a respected sales leader in the world of tech for more than a decade. He passionately applies his in-depth understanding of solution selling and customer-centric practices to tech products. His prodigious relationship-building skills will ensure’s solutions find their place in Ecommerce companies worldwide.

Michelle Rabenaldt, VP of Customer Success

Michelle Rabenaldt has exhibited proven success in customer success for high-growth B2B SaaS and cloud companies. She is an enthusiastic advocate of customer-centric business practices. Aligning perfectly with’s own values, she will strategically facilitate outstanding customer service experiences for all clients and users.

A Word From CEO Donal Tobin

CEO Donal Tobin explains, “’s technology has been a best kept secret among some of the most successful Ecommerce companies in the market. Our approach of unifying data to evolve the Ecommerce data stack is unique and we’re excited to be pushing the next generation of data integration.

Our work has the potential to transform the trajectory of all companies in the world of online retail. To that end, we’re continuously expanding our own ecosystem, adding top talent from every discipline, while ensuring we retain our excellent reputation and unparalleled products and support as we expand. I’m very pleased to welcome these leaders to our team.”

Unified Ecommerce – Evolving the Ecommerce Data Stack

The Platform is the next step in full-stack, easy-to-use low-code data tools from a single login. This supports smarter customer engagement and more data-driven Go-to-Market strategies. The Platform instantly helps mid-market Ecommerce companies who sell on multiple marketplaces hit above their weight with simple, seamless data connections, and sophisticated capabilities to boost data team outcomes and GTM success.


ET Bureau

The Enterprise talk Bureau has five well-trained writers and journalists, well versed in B2B enterprise technology industry, and constantly in touch with industry leaders for the latest trends, opinions, and other inputs- to bring you the best and latest in the domain.

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