Friday, February 3, 2023

Infobip creates a new digital experience for all tennis fans

By ET Bureau - August 08, 2022 2 Mins Read

Infobip, the global cloud communications platform, this week offers visitors and fans of the ATP Plava Laguna Croatia Open in Umag access to all tournament details through a new WhatsApp chatbot. As the tournament’s technology partner, Infobip has created one of the first tennis tournament chatbots to provide a seamless digital experience for visitors and tennis fans globally, helping boost engagement.

Now the entire digital experience takes place through the ATP Umag Chatbot. The app has been created on Infobip’s chatbot-building platform Answers and WhatsApp Business, one of the most popular communication channels on Infobip’s cloud communications platform.

In one place all tennis fans and Croatia Open Umag attendees can find out details about the players, the tournament, the schedule, draw, daily entertainment agenda, tickets, and booking accommodation. Also, every ATP Umag Chatbot user on WhatsApp can participate in a quiz with valuable prizes.

Also Read: Are Chatbots Reliable to Communicate with Modern Workers?

“In addition to the fact that all spectators can follow the matches of young global tennis stars like Carlos Alcaraz and Jannik Sinner, they can now also be part of a real digital experience. In Infobip, we recognized a great partner with whom we made a significant tech leap in the presentation of the tournament and its additional content,” said Tomislav Poljak, director of the Plava Laguna Croatia Open Umag.

The ATP Umag Chatbot on WhatsApp can be activated by sending the keyword “Hi” to the number +385 99 537 1830, which must first be saved in contacts, or by clicking on the link. All tournament visitors can also activate the chatbot by scanning a QR code located across all ATP Umag properties including at the tournament, on social media, in printed brochures and tickets.

“It’s great to see that fans and spectators today can be even more involved in tennis events and more connected to tournaments through this digital way, compared to when I was playing. The possibilities of this type of interaction are numerous, and Infobip, as a leader in the global cloud communications market, is the ideal tech partner for ensuring optimum audience engagement in this global sporting event,” concluded Mario Ančić, former Olympics medalist and world Top 10, today partner at One Equity Partners, a strategic investor in Infobip.

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The Enterprise talk Bureau has five well-trained writers and journalists, well versed in B2B enterprise technology industry, and constantly in touch with industry leaders for the latest trends, opinions, and other inputs- to bring you the best and latest in the domain.

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