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Infinite Reality Starts a global Metaverse Hub in Luxembourg

By ET Bureau - July 04, 2022 3 mins read

Infinite Reality (iR), the Metaverse entertainment and innovation company, today announced a strategic relationship with the University of Luxembourg ‘s Interdisciplinary Center for Security, Reliability and Trust (SnT) to aa global, open metaverse from the Grand Duchy of Luxembourg . This is an important part of the company’s European expansion plans.

This initiative, supported by Luxembourg’s national innovation agency,  Luxinnovation , aims to establish Luxembourg as the center of metaverse innovation in Europe. As part of its forward-looking approach, the Luxembourg Ministry of Economy strives to use the latest technological developments to create the digital economy of tomorrow.

Led by Infinite Reality, this bold global initiative will develop a Metaverse experience where creators have ultimate control over their own monetization potential. With this initiative, iR aims to become the first user-friendly Metaverse, giving people on the platform direct access to potential brand partners. This open metaverse will allow major global brands, startups, local communities, universities and research centers of excellence to freely use the platform, thereby fostering innovation, creativity and global responsibility.

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As the first initiative in Luxembourg , the iR intends to offer, in collaboration with SnT, a metaverse sandbox that can be used by local organizations to explore this breakthrough technology. For this metaverse sandbox, the project will create a digital twin of an area of ​​Luxembourg City that companies and public actors can explore in search of diverse job opportunities. Additionally, these potential partners would have the opportunity to create their own digital twins for specific Metaversee experiments with high-level support and resources from iR and SnT.

“Infinite Reality has a bold vision for a future with an open metaverse, and strong relationships with like-minded strategic partners in Luxembourg will be key to our success. We have a common interest in using digital innovations to improve daily life and sustainable development. We can achieve this by driving the creation of the Metaverse and innovation in Europe,” said John Acunto , co-founder and CEO of Infinite Reality.

“The Metaverse has great potential and we look forward to working with the iR to tackle the technical research challenges to make the open Metaverse a reality. We are pleased to act as a strategic research partner as iR builds its operations in Europe from Luxembourg ,” said Prof. Björn Ottersten, Director of SnT.

iR CEO John Acunto presented insights into the transformative impact Metaverse will have on our daily lives as a keynote speaker at the  ICT Spring  Global Tech Conference in Luxembourg .

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