Hypothesis Taps Michelle Castle as Chief Strategy Officer; Announces Expansion to Chicago


Former DB5, Hall & Partners CEO to Lead Chicago Expansion

Hypothesis, a leading insights, design, and strategy agency, today formally announced the appointment of Michelle Castle as Chief Strategy Officer. In her new role at Hypothesis, Michelle will be working on a number of growth and strategic initiatives designed to support the company mission of “helping important brands do amazing things.”

Managing Partner, Jeff Seltzer, noted, “Michelle brings an extremely impressive skill set to Hypothesis and will play a very strong role in helping us achieve short and long-term goals. Her impact will be immediate with existing clients, new clients, and with our entire staff. We look forward to doing some exciting things together.”

Before joining Hypothesis, Castle served as CEO at DB5. Previously, she was U.S. CEO and Managing Partner at Hall & Partners for 13 years. She’s also held senior positions at Millward Brown and IRi.

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“Hypothesis has a unique offering that integrates strategy, insights, and design to provide holistic solutions for our clients and thus greater impact,” Castle commented, “I’m thrilled to join an independent agency comprised of wonderfully talented, collaborative, and curious people at such a dynamic point in its growth.”

In addition to announcing Michelle’s new role, Hypothesis is also excited to announce expansion to Chicago. Under Michelle’s guidance, Hypothesis will soon open its third U.S. office (Hypothesis is headquartered in Los Angeles, with an office in Seattle.)

Maria Stark, CEO and founder of Hypothesis, said, “Expanding to a dynamic, vibrant city like Chicago allows us to better service existing clients, and reach new clients, as well as tap into an incredible pool of talent. We look forward to building on the amazing culture and spirit of our Los Angeles and Seattle locations.”

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