By ET Bureau - December 29, 2022 3 Mins Read
To serve its customers well, sell more and expand, any retailer needs to have an efficient network infrastructure that guarantees business connectivity 24 hours a day, seven days a day. week. This was one of the main challenges of the Le Biscuit chain, which specializes in housewares and decoration items.
With 141 stores, including owned and franchised stores, in 14 Brazilian states, and a robust e-commerce channel, Le Biscuit’s old operating model suffered from constant instabilities in the systems, which generated losses and increased the complexity of the company’s IT management. company, taking away from the teams in this area precious time that could be allocated in the development of solutions for the growth of the business.
The increase in network availability and the solution to this instability came about through a partnership with Hughes do Brasil, a subsidiary of Hughes Network Systems LCC ( HUGHES ), which, in 2020, began to provide Le Biscuit with the Software Defined Wide Area Net solution work (SD-WAN), within the HughesON™ portfolio of managed network services.
The solution makes it possible to form high-performance corporate networks using broadband from local providers as the access network, guaranteeing connectivity, availability in the service provided and security to focus on the challenges of digital transformation.
With a customized solution developed for Le Biscuit, the new system allowed, in addition to full customer service and an increase in the efficiency of internal management, the implementation of the omnichannel sales model — in which the operations of the physical stores and the digital channels. Additionally, the hiring of Hughes gave new impetus to the project to expand the chain of company-owned stores.
“With the Hughes SD-WAN solution, today we have an IT solution that offers us 99.99% network availability in stores in any region of the country without having to worry about choosing a provider, monitoring activation, maintenance and technical problems”, says Adriano Silva , IT manager at Le Biscuit. According to him, another positive point is the agility of Hughes do Brasil to provide assistance when necessary — most of the time, preventively.
If from an operational point of view the Hughes solution has already been very successful, the system also contributes to the expansion of the customer’s company network. As Silva reports, the waiting time for activating the network infrastructure when a store is inaugurated was reduced by half — from 90 to less than 45 days.
For the president of Hughes do Brasil, Rafael Guimarães, the SD-WAN solution from Hughes, a technology that already stands out in the United States, has been designed and improved to become the great operational ally of retailers and Brazilian companies from other sectors that have end customer service anywhere in Brazil. “We were very pleased with the implementation of SD-WAN technology as one of our solutions here in Brazil and, above all, with the growth we had during the pandemic. It was a period in which we helped new customers to guarantee greater network availability to serve not only the stores, but also e-commerce. Our role is to provide a service that allows the customer to dedicate himself to his core business and guarantee the security that his operation will not stop due to lack of connectivity”, emphasizes Guimarães.
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