By ET Bureau - April 27, 2022 3 Mins Read
Contentsquare, the global leader in digital experience analytics, announced today that WPP agency GroupM has joined the Contentsquare Experience Partner Ecosystem. With this partnership, Contentsquare becomes one of the first technology partners to join GroupM’s Nordic CX Hub initiative, a community and collaboration hub to support businesses along their digital transformation journey.
With more than 45+ specialists in Conversion Rate Optimization (CRO), User Experience (UX), and Creative and Owned Media, GroupM’s shared services will offer an insight-driven approach to content optimization, fueled by media that is available across its Nordic agencies including Mediacom, Mindshare, and Wavemaker.
Thanks to its rich and contextual digital behavior insights, Contentsquare enables businesses with a holistic understanding of the customer experience, resulting in faster growth, greater agility and happier end users.
Tailored to both enterprise and mid-market brands in the region, this partnership will be an extension of GroupM’s media capabilities, and will provide enhanced support for brands looking to future-proof their digital Customer Experience (CX).
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“We’re thrilled to be supporting GroupM with the launch of the Nordic CX Hub, and be able to provide the technology to support their new market offer,” said Abdi Essa, VP EMEA North, Contentsquare. “Marrying our innovative tech with GroupM’s new proposition to offer clients a path to deeper human insights was a natural next step, and working with a partner like GroupM helps fuel innovation in the Nordic market,” continued Essa.
From adoption to conversion, UX, performance and merchandising insights across the customer journey, and at every digital touchpoint, both GroupM and Contentsquare customers will now have access to the breadth and depth of insights needed to deliver the type of experiences customers expect and seek out.
Martin Hugosson, CEO of GroupM Sweden said, “At GroupM our ambition is to make marketing work better for people and to that end we see our partnership with Contentsquare fuelling better experiences for the leading brands in the region. We truly believe that we are better together with partners, and the combination of Contentsquare’s technology and our expertise offers clients a potent mix for transforming their digital marketing and sales.”
Driven by an understanding of what customers are experiencing online and how and why they respond to these elements, the partnership will also enable businesses to make smarter, faster decisions, and to build greater trust with their customers.
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