Finboot, the company behind the enterprise-grade blockchain solution MARCO, is pleased to announce that Geoffrey Cann has joined the company as an Advisor, as it continues to build upon its recent successes and cement its position as a leader in the enterprise blockchain arena.

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Geoffrey is a highly regarded author, publisher, broadcaster and independent adviser for digital transformation in oil & gas. He has over 30 years’ experience advising oil & gas, energy, and technology companies on how to create lasting value, with clients including large integrated oil companies, downstream petroleum refiners and marketers, pipeline companies, fracking services, drilling and completions services, logistics, LNG projects, and many more.

Geoffrey has in-depth experience helping oil & gas companies build roadmaps for digital transformation, with his work spanning virtually all segments of the value chain, including exploration, production, refining, wholesaling, retailing, services, finance and IT. He has worked around the world in countries such as Canada, the US, Australia, Japan, China, and Korea.

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The energy sector is a key focus for Finboot, and this appointment follows the company’s recent announcement that it secured an investment from global energy giant Repsol as part of its latest fundraising, in addition to commercial engagements.

Nish Kotecha, Chairman, and Co-founder of Finboot said: “We are delighted to have Geoffrey onboard as we continue to expand our reach in the energy sector. Like Finboot, Geoffrey’s work is centered on solving business problems with technology solutions, and his extensive expertise will be invaluable to us as we continue to enable energy companies’ adoption of blockchain into their supply chains.”

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Geoffrey Cann added: “Digital technologies such as blockchain are playing an increasingly important role in the oil & gas industry, and companies need to make use of innovative solutions in order to thrive. I see a lot of potential for Finboot’s product in the sector and am looking forward to working with the team to capitalize on this.”