Brooks Rhinehart, proven digital transformation leader, has joined Robosoft Technologies – a full-service digital experiences company, as President and Country Head, USA. Based out of Austin, TX, he will lead the country operations and further drive the ambitious business growth of Robosoft in the US.
Commenting on the appointment, Ravi Teja Bommireddipalli, CEO of Robosoft, said, ‘As a company with over two decades of experience, we already have strong relationships with select large enterprises and digital natives here in the USA. With the fast-tracking of digital transformation plans in companies in the USA through disruptive Direct-to-Consumer (D2C) business models, we as Robosoft become front-runners in partnering with them in their digital journeys.”
“Digital Experience, or DX will be a key differentiator for enterprises across financial services, retail, e-commerce, remote delivery, media & entertainment, healthcare and more. We are uniquely placed as an agile partner to provide a different view of the world to our clients.”
“As a B2B2C company, our mission of ‘Simplifying lives’ will resonate well with enterprises and digital natives. In Brooks, we have the right leader who understands the customers’ business, offers a unique perspective and pushes the envelope for digital change.”
“His 10+ years of experience in delivering digital experiences at scale and ability to be an advisor to CXOs on their digital journey will be a great asset,” Ravi added.
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Brooks Rhinehart said, “I am thrilled to be part of Robosoft, which is a 100% digital services company. The quality of Robosoft’s customers and work is quite impressive. I loved the challenge of scaling up the organization to becoming a premium brand in the US.”
Brooks is an entrepreneur at heart, having dabbled in the start-up world and running his own business. Prior to joining Robosoft, Brooks spent a decade at a growth stage B2B tech services company crafting the digital strategy, creating a roadmap of solutions, and leading the execution of rich customer experiences.
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