Optimizely™ (formerly Episerver), the leading provider of digital experience platform solutions, today announced it is positioned in the Leaders quadrant of the January 2021 Gartner Magic Quadrant for Digital Experience Platforms.1 This announcement follows the company’s recent move to rebrand as Optimizely, timed with the launch of Optimization-as-a-Service and its latest Headless CMS release.
The report evaluated 16 vendors and Episerver (Optimizely) remained a Leader once again based on its ability to execute the DXP market through its Completeness of Vision. Recent acquisitions include Idio (November 2019) for advanced personalisation — which is now part of Optimizely Intelligence Cloud — Insite Software (December 2019) for B2B Commerce – now part of Optimizely Commerce Cloud – as well as Optimizely (October 2020) for experience optimisation which became the company’s new name and brand image this year.
Optimizely’s content management, personalisation, and analytics capabilities allow the delivery and optimisation of digital experiences across multi-experience customer journeys for 9,000 business-to-consumer (B2C) and business-to-business (B2B) organisations. Brands like eBay, KLM, Toyota and Santander, choose Optimizely’s DXP, enabling them to provide the best digital experiences for customers, with the flexibility needed to map capabilities to desired business outcomes.
“Being named a Leader by Gartner for a second consecutive year is an honour and we believe it validates our purpose to empower people to unlock digital potential,” said Alex Atzberger, CEO of Optimizely. “Companies need to move from guesswork to a data-driven approach to achieve high ROI for their digital investment and content creation. At Optimizely, we remain focused on delivering the most modern digital experience platform so marketers, developers, content editors and product teams can deliver outsized outcomes for their business.”
Download the 2021 Gartner Magic Quadrant for Digital Experience Platforms to learn more about Optimizely’s Leader position.
 Gartner, “Gartner, Magic Quadrant for Digital Experience Platforms,” Irina Guseva, Mick MacComascaigh, Mike Lowndes, 27 January 2021.
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