Edify Labs, the software company that’s redefining the way businesses manage customer engagement and cross-team collaboration, announced it has closed a $10 million round of seed funding. This is among the four largest software seed rounds raised in the United States, and among the 10 largest in the world, this year.

The round was led by San Francisco-based First Round Capital, a venture capital firm whose partners worked with brands like Uber, Roblox, and Warby Parker when they were emerging. Other investors in this round include Anorak Ventures, Pathbreaker Ventures, Morado Venture Partners, Bling Capital, Bonfire Ventures, SeaLane Ventures, and Liquid 2 Ventures. This funding will be used to expand Edify’s market presence and continue building the sales, marketing, development, and customer success teams.

“The hard truth no one has wanted to confront is that existing contact center technology lags astonishingly far behind the technology we all carry around in our pockets, and we decided that’s just not acceptable anymore,” said Cameron Weeks, Edify co-founder and CEO. “This investment underscores that Edify has developed an industry-altering platform and will enable us to continue to augment our team with the most forward-thinking leaders in machine learning, cloud computing, real-time communication, and customer experience to finally give employees and customers the technology they need and deserve.”

Edify’s partner and board member at First Round Capital, Bill Trenchard, has deep contact center and customer experience industry knowledge, having founded and led LiveOps — a 20,000+ agent business process outsourcer (BPO) — to $100 million in revenue. LiveOps also became the foundation of a cloud contact center solution provider which still operates today. Throughout his career, Trenchard founded four other companies, one of which was acquired by Microsoft.

“First Round partners with founders who are exceptionally productive, know-how and when to push their teams, and move with grace and speed,” said Trenchard. “Sometimes an entrepreneur like that comes along with an idea to change an industry that has been the same for decades, and we want to get involved. When systems are big and broken at multiple points, they’re ripe with opportunity. With great execution, they can transform the lives of thousands or millions of people and that’s why we’ve chosen Edify.”