Digital Service Platform, PRUnderground, acquired by CMRZ Investments

Digital Service Platform, PRUnderground, acquired by CMRZ Investments

Based in the San Francisco Bay Area, PRUnderground is a press release distribution service that helps companies publish their announcements through Google News, DigitalJournal.com, social media and to over 80 news and TV websites for $49.

Christopher Lee with CMRZ Investments said, “PRUnderground has been great through our first month of ownership. Ranking as the best press release distribution company on G2, the brand and value the business provides is clear. As we expand our endpoint offerings, we hope to provide even more value to our clients going forward.”

On working with FE International, Lee said, “FE International provided amazing brokerage services through the process of acquiring PRUnderground. FE’s patience, knowledge and assistance were invaluable in closing the deal.”

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He continued, “working with PRUnderground founder Brian Scully has been amazing. He did a great job making comprehensive handover materials and has been very responsive to questions that we have had. He’s given us a ton of insights into the press release industry, effective ways to think about press release pricing, new distribution partners we can work with and other factors affecting the business. It’s clear that the employees of the business thoroughly enjoyed working with him, and we’re striving to create the same relationships going forward. We wish him luck in all his future endeavors.”

The founder of PRUnderground Brian Scully said, “It has been quite a journey, and with a lean, hard-working team and dedicated clients, we were able to grow PRunderground.com every single year to become one of the highest-rated online press release distribution companies in the world even as a small company among giants. The new ownership team looks ready to bring fresh energy and ideas to the company and grow it to new heights.” He adds, “The FE team did an excellent job keeping things on track throughout the process, from finding the right buyer to the due diligence process and finally the close,” said Scully.

FE International served as the sole sell-side M&A advisor on the acquisition of PRUnderground.

“I look forward to seeing CMRZ Investments continue to grow the strong business that Brian has built,” said Thomas Smale, CEO of FE International. “It was a pleasure working with Brian throughout the process, and we look forward to watching what he’ll do next.”

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