DAZN – Digital Sports Network To Start Running Ads

DAZN, Digital Sports, Sports Network, Ads

The UK- based sports network will be running advertisements this year for the first time.

Digital sports network DAZN will start running advertisements sometime in 2019, the company CEO Simon Denye said on Wednesday.

This year it will introduce ads from German carmaker Volkswagen AG and brewery Krombacher, as well as a unit of Malta’s Tipico Group Ltd and GVC Holdings Plc subsidiary Bwin Interactive Gaming AG, both of which are offshore sports betting operators.

DAZN operates live and on-demand streaming content in Germany, Austria, Switzerland, Italy, Spain, Japan, Canada, and the United States.

The consumer-facing content provider DAZN was part of media and social gaming group called Perform Group. That group is also reintroducing itself as DAZN Media, Simon CEO of DAZN added.

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Suprotik Sinha is the Global News Correspondent with OnDot Media. He writes about technologies and trending news in the global enterprise space. An animal lover, Suprotik, is a postgraduate from Symbiosis Institute of Mass Communication (SIMC) Pune. He carries two years of experience in mainstream broadcast media where he worked as a reporter with Ibn7 and Zee Media in Mumbai.