The UK- based sports network will be running advertisements this year for the first time.

Digital sports network DAZN will start running advertisements sometime in 2019, the company CEO Simon Denye said on Wednesday.

This year it will introduce ads from German carmaker Volkswagen AG and brewery Krombacher, as well as a unit of Malta’s Tipico Group Ltd and GVC Holdings Plc subsidiary Bwin Interactive Gaming AG, both of which are offshore sports betting operators.

DAZN operates live and on-demand streaming content in Germany, Austria, Switzerland, Italy, Spain, Japan, Canada, and the United States.

The consumer-facing content provider DAZN was part of media and social gaming group called Perform Group. That group is also reintroducing itself as DAZN Media, Simon CEO of DAZN added.