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Creative & Emerging Technologies Event to Spark Innovative International Partnerships at Birmingham 2022

By ET Bureau - July 19, 2022 5 Mins Read

Creative & Emerging Technologies Event to Spark Innovative International Partnerships at Birmingham 2022

A major trade and investment event focussed on creative and emerging technologies will take place at UK House: The Commonwealth Business Hub, during the Birmingham 2022 Commonwealth Games on Wednesday 3rd August 2022.

Registration is now open for the one-day programme, which will take place at The Exchange Building in Birmingham and online. The event will:

  • Highlight how the UK’s capabilities as a science and technology superpower can benefit global businesses through cyber security, artificial intelligence and 5G
    • Showcase innovative new creative technologies, such as creators from the UK and India linking games engines, Web 3.0 and 5G to the metaverse
    • Spotlight opportunities for tech and digital in the West Midlands, from the region’s role as a 5G multi-city test bed to the ‘Silicon Spa’
    • Bring together international television broadcasters with UK independent TV producers for panel sessions, broadcasters/buyer briefings, case studies, one to one pitching, speed meetings and networking (invite only)
    • Consider the sector’s role in tackling some of the world’s most pressing challenges, such as climate change

Speakers confirmed to date include:

  • Esra Kasapoglu, Director of AI and Data Economy, Innovate UK
  • Dr George Windsor, Director of Research, Tech Nation
  • Shivangi Ambani, CreaTech Lead, DIT India
  • Sol Rogers, Global Innovation Director, Magnopus
  • K V Sridhar, Global Chief Creative Officer, Nihilent & Hypercollective

Building on the cooperative spirit of the Commonwealth Games and the UK’s climate leadership at COP26, UK House is a platform that will bring together businesses and government leaders to discover opportunities for international partnership and innovations for sustainable growth.

Whether attending in person or online, Creative and Emerging Technologies will offer delegates unique opportunities to gain insight into the UK’s cutting-edge tech and creative industries, with high level discussions from leading global businesses and policy makers.

Tim Kay, Interim Director for Technology, Department for International Trade said:

“The UK’s rich skills base and history of entrepreneurship fuels our fast-growing start-ups and attracts overseas tech companies looking to expand their international footprint. We have thriving tech relationships with countries across the Commonwealth, not least India, Canada and Australia, and we are delighted to have the opportunity to explore further collaborations and partnerships as part of the UK House programme.”

Rupert Daniels, Director Digital Education Creative & Sports, Department for International Trade said:

“The potential of blockchain, web 3.0 and NFTs to unleash the next wave of digital disruption is on every global business’ agenda. Powered by the extended capabilities of games engines and 5G, the creative possibilities for brands are particularly exciting. At UK House we’ll be showcasing the bold thinking and experimentation of UK and Indian Digital Accelerators and Creators who are exploring new advances in brand communications and consumer engagement.”

Andy Street, Mayor of the West Midlands, said:

”As the UK’s fastest growing tech sector, data driven technologies sit at the heart of the West Midlands’ development plans and serve as a driving force for growth across all industries – from life sciences to manufacturing and transport.

”This event will bring together public and private sector leaders from across the globe to explore opportunities for collaboration and investment – presenting a unique chance for homegrown businesses to learn and grow. It also provides us with a platform to showcase the region’s strengths and remarkable creative ingenuity. We look forward to showcasing our expertise, sharing insights and finding more opportunities to spur growth, not only in the UK but across the Commonwealth”.

Also Read: Rise of Low Code and No-Code (LCNC) Due to Technology Democratization

The UK is ranked third globally for deep tech investment, with the highest rate of growth in this sector of any country in the world. The UK’s technology sector has become the third in the world to be valued at $1 trillion. It also plays host to a third of Europe’s AI start-up companies; twice as many as any other European country.

The creative sector generates over £100bn a year for the UK economy and employs over 2 million people. It is responsible for more than £40bn of services exports and for some of the world’s best-known film and television productions.

The Commonwealth Games presents an opportunity to showcase not only the UK’s contribution to these industries, but also the role of the West Midlands. The region is home to the UK’s fasting growing tech sector and has the largest tech and digital cluster outside London. It is also on course to create an extra 52,000 tech-based jobs by 2025, which will boost the nation’s economy by £2.7bn.

The region also serves as a central hub for esports, with 10% of the UK’s video gaming industry based in Leamington Spa – also known as ‘Silicon Spa’. The inaugural Commonwealth Esports Championships will take place alongside the Games in Birmingham this August. The West Midlands’ tech strengths extend to cross-cutting technologies – namely, industry 4.0, data-driven healthcare, cyber security and low carbon technologies.

Sessions at UK House will cover topics such as the UK Innovation Strategy, opportunities for collaboration between the UK and India, and the next stages in the UK-Australia Innovation Partnership.

Hosted by the UK’s Department for International Trade, in partnership with the region’s official economic development agency, the West Midlands Growth Company, UK House is part of the Business and Tourism Programme (BATP), the first programme of its kind aligned to the Commonwealth Games.

Business leaders and senior policy-makers are invited to register to attend, in person or online, at

BATP is sponsored by E.ON, Airbnb, Reckitt, University of Birmingham, Bruntwood and Gowling WLG.

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ET Bureau

The Enterprise talk Bureau has five well-trained writers and journalists, well versed in B2B enterprise technology industry, and constantly in touch with industry leaders for the latest trends, opinions, and other inputs- to bring you the best and latest in the domain.

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