By ET Bureau - April 16, 2021 4 Mins Read
Civis Analytics, a data science firm innovating at the intersection of public good and scientific best practices, today announced the launch of its Vaccine Outreach Intelligence Center (VOIC), a comprehensive suite of data and interactive tools enabling rapid COVID-19 vaccine planning and outreach campaigns.
To achieve herd immunity, COVID-19 vaccine outreach teams must understand unvaccinated populations — where they are, and what barriers they face (both attitudinal and situational). And that requires collecting and assembling a wealth of data siloed across different sources, stored in different formats and updated at different frequencies, which could take weeks or even months to build from scratch.
VOIC provides a library of data and models alongside an interactive map-based application, allowing community organizations and government agencies to skip the back-end data work and get straight to planning and outreach. Benefits of the tool include:
VOIC uses the same backend technology as Civis’s Census Intelligence Center, which was successfully implemented by Harris County and the State of Michigan, among others, and recognized by organizations like Fast Company and Engaging Local Government Leaders (ELGL).
“Data describing vaccinations or vaccine hesitancy is typically limited to standard demographics that can be very one-size-fits-all,” said Crystal Son, MPH, Director of Healthcare Analytics at Civis Analytics. “But we can and should be looking deeper at the data to go beyond just describing who these populations are, how large they are and where they reside. If we want to achieve results quickly and efficiently, we need to ask questions like: What are the best ways to reach them? Is it a messaging barrier (for example, do people think it costs money to get the vaccine)? Is it that some populations lack internet access to book an appointment? It’s a race against time to answer these types of questions, so we need to have the data and tools ready at our fingertips.”
The platform covers e entire enterprise technology space- including emerging technologies like RPA, AI, cloud, automation, and the entire gamut of digital transformation tools, strategies and management decisions.
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