App Annie’s annual “State of Mobile 2019” report says that global app downloads touched 194 billion in 2018, up 35 percent from 2016, while consumer spending was up 75 percent to reach $101 billion, based on analysis trends across iOS, Android. The report shows how significant China’s role has become in terms of the global app market. The brand’s earlier year-end report, which was released on December 15, 2018, estimated that global app downloads in 2018 would surpass 113 billion, across iOS and Google Play, and consumer spending would surpass $76 billion.
The numbers have been overshot largely due to the addition of the third-party Android app stores
According to this report, China accounted for nearly 50 percent of total downloads in 2018 across iOS and the third-party stores and nearly 40 percent of consumer spending in 2018. This is despite the nine-month-long game license freeze in the country that slowed down the industry a bit. China also accounted for
In 2018, three of the top five markets for downloads were in emerging markets – India, Brazil, and Indonesia, and they played a significant role in driving downloads. But they did not feature in the top list in consumer spend- it was China, the U.S., Japan, South Korea, and the U.K. It is clearly a numbers game, since most due to the prevalence of low-cost Android devices with limited storage in China, they have a fewer number of apps installed in comparison with other countries, 50 apps up against the 100 on an average in consumers from U.S., South Korea, Japan, and Australia, for instance.