Businessolver®, the leader in SaaS-based benefits technology and services, announced the expansion of the company’s innovative consumer accounts platform, MyChoice Accounts. Delivering consumer-driven products, grounded in deep benefits expertise, top-notch security, and technology-first solutions, Businessolver is expanding this offering with its premier MyChoice Accounts Partner Program, disrupting the CDH market for consumer accounts service providers.

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“We looked at the market and saw the need for a comprehensive consumer accounts platform with the ability to scale to partners’ needs,” said Ryan Crapser, VP of Strategic Partnerships for MyChoice Accounts. “Consumer accounts have become such a critical component of an employer’s financial benefits strategy that you now have many different types of service providers offering these programs to their clients. Our SaaS platform and service infrastructure put us in a unique position to deliver a more personalized solution for partners, their clients, and members. We’re excited to be able to offer this to select partners who recognize how a flexible, attributes-based technology can create greater results for all parties.”

Unique to the market, this cloud-based solution allows partners, such as banks, third-party administrators, health plans, payroll, and HCM providers, and more, to leverage the MyChoice Accounts platform through various degrees of configuration and service. Partners can then power their solution through the industry-standard white-label option or more in-depth development through their platform as a service model.

Businessolver has been administering consumer accounts through its SaaS-based benefits technology, Benefitsolver®, since 2012. In 2019, the company made the investment to expand those services via MyChoice Accounts. Developed with a full set of RESTful APIs, MyChoice Accounts enables more product, service and plan design configuration for setting up and ongoing administration of various consumer accounts. This innovative attributes-based platform manages consumer accounts from HSA and FSA to lifestyle programs like fitness reimbursement. Additionally, by leveraging Businessolver’s service infrastructure and foundation in enrollment and eligibility, partners can deliver a more comprehensive solution with all the latest advances inherent to the platform.

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“It is exciting to be a part of a solution that is disrupting a traditionally non-innovative industry and bringing a technology-focused approach to solve for unmet needs,” said Jim Lynch, an Advisory Board Member, and consultant to the MyChoice Accounts team. “The flexibility that the MyChoice Accounts platform provides is a first of its kind in the industry. Partners desire and deserve this flexibility in how or what they integrate into their own brand experience for their clients, and MyChoice Accounts does just that.”