San Francisco-based education Technology Company, BrightBytes announced that it has sold a data-management platform used by school districts and software businesses DataSense, to Microsoft. The software helps schools manage and control data related to their students and operations.
Microsoft (NASDAQ: MSFT) will work to make the platform part of the Seattle-area company’s Microsoft Education product suite, Steve Liffick, general manager of education strategy and platforms at Microsoft, has said in a blog post. BrightBytes adds, under the deal, some BrightBytes employees on the company’s data management team, will join Microsoft’s global education team,
The step is seen as a strategic move to help Microsoft fight Silicon Valley-based rivals like Alphabet (NASDAQ: GOOGL) and Apple (NASDAQ: AAPL) as the computing giant competes for control a larger share of the market for software applications and devices used in the education sector.
The global market for education technology is worth nearly $18 billion annually. Alphabet, Apple, and Microsoft account for nearly 83 % of that total, according to Frost & Sullivan. Now the ratio might change.
Microsoft Education plans to use DataSense to help schools and school districts to collect, manage, and securely store data related to their students and schools, “Together with DataSense, we are committed to help schools migrate to the cloud,” Liffick writes in the blog post.