By ET Bureau - October 12, 2021 3 Mins Read
Global technology company, Brand Metrics – which works with publishers to demonstrate the effectiveness of digital advertising – has announced a new hire in the US. Following a period of significant growth, Taylor Sturtevant has been appointed to head up the US Customer Success team.
Previously Director, Customer Success at Marketing Evolution, a New York-based provider of marketing measurement and optimization solutions, Taylor is an experienced industry professional with an impressive track record in market research, team leadership, customer service, and strategic planning.
She will be focused on client relationships, traveling frequently to ensure a presence on the ground, and in the relevant time zones.
Mikael Larsson, Co-Founder, Brand Metrics, explains: “We are delighted to welcome Taylor as we continue to experience strong interest in the US market. A highly focused professional at all times, Taylor leaves no stone unturned in her efforts for clients. As Brand Metrics continues to expand, Taylor will take on new American clients in this market so ripe with potential, hiring and training a team on the ground.
“At Marketing Evolution, Taylor started as an intern and rapidly worked her way up to director level. She shows relentless attention to detail and urgency in execution in all that she does – all whilst managing multiple accounts simultaneously and leading cross-functional teams, providing actionable research insights and recommendations that tie to measurable client value.”
Taylor adds: “The US market is showing a strong appetite for insights which can help quality publishers to prove, unequivocally, their value; while this new availability of brand measurement – driven by Brand Metrics – is strengthening the hand of quality publishers. I see Brand Metrics as the long-awaited ‘Robin Hood’ of measurement. With multiple clients on board already, I can’t wait to share this game-changing methodology with new partners in the US. This is all about giving a voice back to the publishers – a third-party, data-driven voice.”
Brand Metrics enables publishers to prove the effectiveness of campaigns continuously and consistently against advertisers’ key metrics, by measuring brand lift at scale – regardless of campaign size and cost. It is empowering publishers to gather independent data on their digital ad campaigns, enabling them to measure uplift in awareness, consideration, preference and action intent, in a simple, cost-effective and comparable way.
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