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AWS sees Growing Success with Bedrock Generative AI Approach, Drawing in Thousands of New Customers

By ET Bureau - July 28, 2023 3 Mins Read

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Amazon Web Services (AWS), the leading cloud giant, has experienced a surge in customer adoption since the launch of its groundbreaking Bedrock service in April, according to a company VP.

Vice President for database, analytics, and machine learning at AWS, Swami Sivasubramanian, noted the company has successfully attracted “thousands of customers” through its innovative approach to generative AI development.

The Bedrock service aims to make every company an AI company, offering access to a diverse range of both proprietary and third-party foundation models. This inclusive strategy has captured the attention from various leading industry stakeholders, with companies such as Lonely Planet, Sony, and Ryanair already using Bedrock to build powerful generative AI applications.

Vincen Arivannoor, Senior Consultant at VeUP, said: “It’s an exciting time for the AWS Partner Network with new genAI offerings being developed, which is not only drawing in plentiful new customers, but also democratising the generative AI push for SaaS and startups, with the addition of Cohere’s Command Foundational Model as a testament to that fact.

AWS is continuing to set itself apart by providing access to diverse foundation models like ‘Amazon Titan’ and third-party offerings, and Bedrock’s capabilities will be key to any company seeking to leverage the benefits of generative AI as it drives cost optimisation and effort reduction.”

Key to the service’s appeal is its rich selection of models from both well-established offerings, such as ‘Amazon Titan’ foundation models, and access to up-and-coming startups like AI21 Labs, Anthropic, and Stability AI. This unique blend sets Bedrock apart in the ongoing generative AI race allowing itself to stand out from rivals at Google and Microsoft.

AWS’ dominant status as the largest cloud provider has helped bolster its position as a leader in generative AI as its existing large customer ecosystem and continuous development and expansion of models play a pivotal role in attracting a diverse array of clients.

During the recent AWS Summit, AWS unveiled its plan to add Cohere as a foundation model provider, along with further developed models from Anthropic and Stability AI.

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Cohere’s text generation model, Command, and Cohere Embed, a multilingual text understanding model, is set to join the growing range of offerings at a later date. Anthropic’s latest language model, Claude 2, will also be available to customers seeking cutting-edge AI capabilities.

AWS has indicated that the Bedrock service will soon be accessible to all customers, although the exact timeline remains undisclosed. Before the general availability announcement, the company aims to address cost allocation, enterprise controls, and best practices to ensure a seamless customer experience.

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