6Connex, the leading global enterprise platform for virtual and hybrid events, today announced that it has integrated Amazon Personalize from Amazon Web Services (AWS) into the 6Connex SoarSM and RiseSM products to deliver personalized recommendations powered by AI. 6Connex is the first virtual events provider to leverage AWS’s AI technology.
6Connex customers can now use these new AI capabilities to offer matchmaking recommendations to event attendees. Additionally, event organizers can also leverage the AI to recommend content and to help attendees plan their event agendas. The technology can support more than 100,000 attendees at a single event or conference.
“Successful events depend on engagement and personalization, and our new artificial intelligence capabilities allow conference organizers to personalize the experience for each attendee,” said 6Connex CEO Ruben Castaño. “Done incorrectly, virtual events can be very lonely. Our technology — powered by AWS — enables attendees to connect with each other, and to connect with content that ensures the best use of their time.”
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6Connex’s development team used Amazon Personalize to build its virtual venue AI application for the Rise and Soar products based on the same machine learning technology used by Amazon.com for its real-time personalized recommendations. 6Connex Soar is the company’s top-tier enterprise solution designed for companies that require multiple virtual venues while 6Connex Rise is the fully customizable, immersive, and scalable mid-tier solution catering to multiple use cases.
“It’s gratifying to see how the 6Connex development team was able to leverage Amazon Personalize to create a set of AI capabilities that take virtual events to the next level,” said Zoe Hillenmeyer, Head of Business Development for AI Services at AWS.
The AI leverages data provided by event attendees and learns from their interactions and event behavior on the virtue venue to help determine their networking and content interests. This information is gained through the registration process and event interactions; and in many cases, organizers can combine with existing attendee information from past events.