Industry-leading automotive software solutions provider AutoAlert announced a significant feature upgrade to its AlertMiner customer experience and trade cycle management tool.

SMS Texting within AlertMiner adds to the extensive feature set of AutoAlert’s CXM platform, giving dealers the ability to reach customers with vehicle Upgrade Proposals directly via text message.

“Even with increased social media and instant messaging use, text messaging has remained remarkably popular. Adding the SMS Texting feature allows dealers to effectively reach the right customers at the right time, with the right message in the right way,” says AutoAlert CEO Mike Dullea. “Many consumers prefer to communicate via text. Now dealers can connect with them the way they prefer, directly from AutoAlert’s CXM Platform.”

The new functionality allows dealers using AutoAlert CXM to communicate with customers via text and track those conversations entirely via software, without requiring the use of a mobile phone on the dealer’s end. SMS Texting is a no-cost upgrade to AlertMiner but does require an authorized representative of the dealer to complete necessary legal forms to activate.