Aegon Life Insurance, a pioneer of digital insurance in India, increased its website conversions with Lemnisk’s Customer Data Platform (CDP).
“Lemnisk’s AI-powered CDP was chosen by us to increase our digital conversions for our Insurance product segment. Their state-of-the-art algorithm, Ramanujan, was able to identify the preferred marketing channels of customers at an individual user level and deliver unique hyper-personalized content to them on these channels. This increased the click propensity which led to a 19% increase in the overall website conversions,” said Mandeep Singh, -VP, Marketing and Digital Experience, Aegon Life Insurance.
Prior to integrating Lemnisk CDP with Aegon Life’s existing technology stack, the company’s customer data such as transactional data, CRM data, user analytics data, etc. were stored discreetly in different data repositories. This made it difficult to get a complete understanding of the company’s customers, which in turn made it hard to develop an efficient targeting model.