According to a recent Adobe survey, customers were 51 % more likely to make a purchase and 49 % more likely to become loyal to a company if they could identify with the advertising in some way. Personalised marketing really makes more impact than generic one, it appears.
Adobe is leveraging this aspect with the new and improved Adobe Experience Manager, the content management solution for building websites, mobile apps, and forms (a part of Adobe Marketing Cloud in Adobe Experience Cloud). Using Sensei, Adobe’s cross-platform machine learning technology, Adobe says the newest version of Experience Manager can quickly serve up videos, photos, and other assets with no more than a tag or similar media clip. And that’s just the beginning of its advantages.
The highlight of the latest Experience Manager update is a feature that automatically generates tags that correspond to actions, attributes, and objects in the hundreds of thousands of UGC clips contributed to the platform each month. These are generally available as Smart Tags for video are Visual Search, a Sensei-powered search tool that surfaces images similar to a specific asset are also generally available in the new Experience Manager. There is also a Smart Crop for video, which identifies and crops portrait clips from Instagram, WeChat, and other channels to ensure they mesh with 16:9 content.
Experience Manager also supports digital displays of all sizes, and provides publishing and approval workflows. It also integrates with Adobe Analytics, enabling personalisation based on insights gleaned from online and offline.
The platform covers e entire enterprise technology space- including emerging technologies like RPA, AI, cloud, automation, and the entire gamut of digital transformation tools, strategies and management decisions.
