Intelligent Automation is Driving Enterprises Towards Growth Amid Crisis

Automation

Automation priorities vary depending on the industry vertical, but one common thread amongst all enterprises is committing resources to improving the lives of its employees says, Q&A – Babu Sivadasan, Co-Founder, CEO of JIFFY.ai

ET Bureau – What are the top automation priorities of enterprises in 2020?

COVID-19 has definitely changed many organizations perspectives on automation and digital transformation in general. The last few months have tested organizational processes and their resiliency like never before. While the priority during the initial phases of COVID 19 has been to keep operations alive through various creative mechanisms, the priority has shifted to doubling down on accelerating automation initiatives.

Another priority as businesses navigate life beyond COVID-19 is the preservation of brand value and customer satisfaction. As companies have been forced to change their processes to cope with huge influxes in customer requests, intelligent automation can help companies deliver on the promises they make to their customers.

Automation priorities vary depending on the industry vertical, but one common thread amongst all enterprises is committing resources to improving the lives of its employees. It is critical for enterprises to attract, retain, and upskill its workers. By automating key areas, such as training, data management, employee on boarding, payroll management, and talent acquisition, HR department can increase operational efficiency, while improving overall employee experience.

Automation and its Dynamic Nature will Shape New Market Trends

As enterprises acclimate to the new work-from-home paradigm, using automation to enhance innovation enables organizations to cross the human machine divide and reduce the friction between the two.

ET Bureau – How businesses can show their support towards ending racial injustice?

I believe businesses need to do more than just show support – they should be active participants in bringing it to an end. It is incumbent upon businesses to actively address racial injustice and disparities, not just through the way they craft their HR policies and training, their hiring and personnel development practices, but also embedding anti-racism as part of their core values. Diversity of culture and views has been proven, time and again, to improve a company’s bottom line. So committing to anti-racist policies and embracing diversity at all levels of seniority will ultimately help businesses grow.

As a young start-up, JIFFY.ai has the opportunity to build our anti-racism stance very purposefully. We are a new company and therefore can establish policies, procedures, and values that target bringing an end to systemic racism in our workplaces.

RPA – How Organizations Can Benefit From Automation amid the Economic Crisis

ET Bureau – Can you elaborate on the top ways in which CIOs can reduce IT budgets?

We understand that at the core of every business is finance and it is the backbone of how businesses run. Organizations continue to rely on specialized vendors for capabilities such as HR, Sales, Marketing, Finance, Accounting, Engineering and IT. It is imperative to see those systems as core components of an organization’s digital assets and find ways to use them as foundational building blocks to build a resilient digital organization.

The other key component for CIOs, is that applying automation in these areas can help to ensure that needs of IT organization are met and that the business overall is sufficiently empowered to drive transformation via automation.

ET Bureau – What are some of the ways in which companies can achieve gender parity in leadership roles?

Several studies have shown that diversity has a significantly positive impact on a company’s bottom line, and that having women in leadership roles is a key component to improved financial strength. As with the eradication of racial injustice, companies must make gender parity in leadership a key tenet of how they build their teams and how they operate. When seeking leaders outside the company, they must prioritize gender diversity. Likewise, a specific focus on mentoring and developing female leadership must also be prioritized. These initiatives must be articulated, developed with goals, and there must be an ongoing, dedicated focus on it.

How organizations ensure successful automation of tasks

At JIFFY.ai we have our Work 2.0 program through which we bring women back into the workforce in leadership positions after having taken a break to care for children or family members, or other personal reasons.

Babu Sivadasan, co-founder and CEO of JIFFY.ai, is a passionate serial entrepreneur with public company experience, is an active angel investor and mentor, and is an engineer at heart. Prior to JIFFY.ai, Babu co-founded and led Envestnet (NYSE: ENV) in a variety of leadership roles and was also the co-founding CTO of Stamps.com (Nasdaq: STMP).