“By leveraging technologies that use data to message team members, employers can communicate with employees in a personalized, yet automated way in the mode they elect,” says Justin Raniszeski, Chief Revenue Officer, Evive, in an exclusive interview with EnterpriseTalk.
ET Bureau: What strategies can enterprises use to help employees effectively deal with psychological challenges brought about by remote activities?
Justin Raniszeski: With the unique set of mental and physical challenges presented by remote work, enterprises need to find innovative ways to support employees. In addition to providing employees with comprehensive health benefits, some employers are now offering unique benefits like free therapy sessions or online fitness classes to help employees maintain their mental and physical health. However, if employees aren’t even aware these benefits exist, they can’t take advantage of them.
Employers must not only communicate to employees about available benefits but also go a step further and personalize those communications. By analyzing available HR and medical data sources, organizations can leverage predictive analytics and behavioral science to develop a digital communications strategy for every individual across the enterprise. Employers can then guide the right employee to the right resource at the right time to manage psychological challenges brought on by remote work.
For example, if polling data or medical claims history show an employee who appears to be dealing with psychological challenges from remote work, enterprises can then proactively deliver messages to this individual about the company’s free mental wellness resources. By structuring messages to employees in a targeted manner, the chances of them actually taking advantage of the benefits increase.
ET Bureau: What initiatives can the HR department take to support employee health and well-being?
Justin Raniszeski: Not all employees understand their health benefit options, and even worse, some don’t see the value in them. By adopting a personalized communications strategy and moving away from typical mass messaging, HR teams are better able to motivate these individuals to engage with available health and wellness benefits.
Regular communications to the right individuals that encourage regular medical screenings, educate employees about telehealth options and inform them about non-traditional health benefits like discounted gym memberships or fitness classes, lead to a stronger workforce and is critical for a business’s overall health.
One approach HR teams can take is building an employee portal that brings together all of their health and well-being benefits into a single platform. Centralizing benefits information makes it easy for employees to see the unique benefits they forgot they had. Supporting employees with an easy-to-use benefits portal can guide employees to the available options that meet their exact needs, increasing engagement with health benefits.
ET Bureau: How can enterprises leverage innovative technologies for building better workforce engagement solutions?
Justin Raniszeski: Distributing personalized communications to every individual across an organization can be difficult, especially in large enterprises. That’s why technology is the backbone of a personalized communication strategy.
When selecting technologies, it’s important to ask, what is the easiest way to solve the current problem? If the problem is a lack of engagement with benefits, enterprises should look for a data-driven, rapid communications platform that gathers data from numerous HRIS and healthcare sources and combines those data points with employee information.
By ingesting information about medical claims, employee behaviors, survey results and other employee data, and applying predictive analytics, employers can distribute personalized messages to each employee.
Sending timely reminders to the right employees helps drive engagement with benefits and increases ROI on benefits investments, ultimately, justifying the value of the technology.
ET Bureau: What trends do you think will take place in the digital engagement and communication technologies landscape?
Justin Raniszeski: The current work-from-anywhere landscape is making companies rethink how they engage with employees. Without regular, in-person interactions, digital communications are now a necessity. Increasingly, companies that haven’t already invested in digital engagement and communication technologies are now starting to think about it.
Not only do digital communication technologies increase engagement with benefits to improve overall health, but they also support successful new employee onboarding, career growth and even community involvement. By leveraging technologies that use data to message team members, employers can communicate with employees in a personalized, yet automated way in the mode they elect.
Using data-driven communications to guide certain employees to the most useful benefits saves the company time by streamlining communications and ensures businesses are getting the most out of their benefits investment.
With more than 25 years of experience growing and scaling technology businesses, Justin has a successful track record of helping companies achieve breakout revenue growth. In his role at Evive, Justin provides the leadership and vision for the company’s go-to-market strategy and is responsible for achieving revenue growth. He manages all aspects of the company’s commercial activities, including sales, marketing, solution consulting and channel development.