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The 3D printing industry is all set to grow, and Stratasys, one of the pioneers, is doing its job well, says
Guy Yair, EVP, EMEA & APJ, at Stratasys
If I was a customer why would opt for Stratasys?
As a customer who wants to get into the 3D printing industry, you would like to work with a company, start small and get a sense of what 3D printing is, and evolve as you pick. Stratasys is a market leader in this industry. What makes us different is that as we provide the entire portfolio – from entry level professional grade printers to industrial grade printers. Having one company that can provide you A to Z, I think that is a big advantage for new comers in the market.
What is something extra that Stratasys offers as compared to your competitors?
What makes us different is that we have a strong 30 years legacy, a robust, global network of partners, and we are able to bring this industry experience, knowledge and expertise to our customers. From prototyping to manufacturing and education to healthcare, we cover a very wide spectrum with FDM and Polyjet. Next year, we are coming up with new technologies that will address emerging issues and offer more applications. What gives us an edge over competition is our diversity in the market and the cumulative experience of over three decades that we bring.
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Have you ever been in a situation where any of the products made by your 3D printer devices caused an issue in production line of one of your clients? If yes, what kind of support does the company offer to get them back on track?
There is no technology company in the world whose products work 100%. We, at Stratasys, have invested millions of dollars in the last few years, in making our products more efficient. It is all about the ability of our systems. Stratasys is the only company as a 3D printing solutions provider that offers materials to produce certified parts on the Fortus® 900mc Aircraft Interior Solutions (AIS) platform used directly by Air Force in the US on the shop floor for aerospace and MROs. We believe that we have a solid platform for manufacturing. It’s also connected to the ERP system that allows connecting the backend to 3D printing. If for some reason the machine stops working, we have a global network of resellers that can reach out in a matter of hours and fix it.
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How does your strategy for the Asia Pacific market differ from the rest of the markets in tech adoption?
First, there is a lot of commonality across the world (the US, Europe, and APJ) in terms of 3D printing. Most of the income comes from – automotive, education, consumer goods, and aerospace. If you sub categorize this further, you will see that Europe is way more advanced when it comes to manufacturing and adopting manufacturing applications for low volume production for jigs and fixtures, mainly in the automotive and aerospace sector, while Asia is lagging behind. I believe the next wave is to come from Japan and Korea. There is an emerging shift to India as well in the additive manufacturing space. That’s the major difference between Europe and Asia.
Now specifically in terms of markets, you see growth in west Europe, mainly in UK, on the east and central side, while in Germany, the industry is challenging in terms of manufacturing. Its thirty percent down on the automotive cars produced every year and we do get impacted as it is one of our leading markets. Japan has a flat GDP year over year, so we continue to see high demand from Japan.
Growth mainly comes from countries like China, India, and other parts of South East Asia as these countries are getting into 3D printing.
Healthcare is rapidly growing in Europe, when compared to Asia. This could be related to the business model, as there is more awareness. Typically, in Europe, top universities take the lead when it comes to healthcare applications such as surgical guides and surgical planning. The same goes with dental applications, which have witnessed higher adoption in Europe, than in Asia Pacific and Japan. The clear aligner business is huge worldwide, and now with expiring patents, we see a lot of companies shifting from the US to India. There is demand coming from Asia, but in this matter, Europe is way ahead.
Plans for the next few years for the company and where do you see the trends moving for 3D printing.
There are 3 key factors that drive the industry forward today. Firstly, the fact that it has become more affordable as compared to the past. Secondly, the fact that today the outcome of 3D printing in terms of accuracy, dimensional stability, color, resolution and experience is way higher. A lot of manufacturers are also using better jigs and fixtures today.
We are talking about a $7 billion — which is expected to grow in multibillion dollars. We are expecting around $20-25 billion dollars in the next ten years. It’s definitely a growing market across the board.
For Stratasys in 2020 specifically, our focus is going to be about expanding product technology, from FDM and PolyJet to newer innovations. This will allow our customers to address many more challenges that may have been obstacles previously to their workflow and draw reference to new use cases for new applications when involved in traditional manufacturing. Stratasys has also made an announcement to enter into the metal 3D printing industry with our own LPMTM (Layered Powder Metallurgy) technology. We will be the only company offering a one stop solution.
“This will allow our customers to address many more challenges that may have been obstacles previously to their workflow and draw reference to new use cases for new applications when involved in traditional manufacturing.”
Guy Yair, EVP, EMEA & APJ Stratasys
An industry veteran with nearly two decades of senior leadership experience, Guy Yair serves as the Executive Vice President of EMEA and Asia Pacific and Japan. Appointed to this position in
2017, Yair is currently responsible for driving company strategy and go-to-market across these key regions.
Prior to Stratasys, he acted as Chief Executive Officer at Jacada. Yair was also part of the senior leadership team at WiMAX technology leader Alvarion, Ltd. and championed enterprise sales at Bynet Data Communications as the company’s Executive Vice President of
Sales. Yair earned an MBA from Recanati Business School, Tel Aviv University.