How a Strong Company Culture Can Drive Digital Transformation

Enterprises need to adapt to a forward-thinking approach to pave the way for digital transformation

Now, more than ever before, organizations are relying on a driven and engaged workforce
that is safe, happy, self-motivated, and built for collaboration, and productivity as well as
the business’s bottom line.

After all, how can anyone expect a dysfunctional, toxic culture to translate into a productive
home working scenario that’s committed to pushing revenue into the black? Or provide a
welcoming environment and seamless on boarding process – especially when it must take
place remotely – for a new starter to remain loyal and eager to succeed?

Staggeringly, breath HR’s ‘The Culture Economy’ 2018 report highlights how poor company
culture costs £23.6bn per year – with 34% of people quitting their jobs because of a dire
workplace atmosphere. The figures continue to back up how a motivated team can drive
commercial success. For example, research by financial economists showed companies that
were listed as being among ‘the best places to work’ delivered nearly 20% higher returns to shareholders. Why? Because their teams were given the support to remain mentally-strong, the correct tools to be productive and the motivation to be trusted to do their jobs well –much to the benefit of the end user.

There are plenty more statistics which evidence how placing a huge emphasis on employee
wellness and maintaining a healthy and happy workforce are powerful elements that every
enterprise should strive towards. In addition, how installing the right kind of tech can enable employees to bolster business growth, embrace agility, and set the benchmark for
competitors to follow.
But how does digital transformation truly fit into all this?

Innovation, inspiration and reinvention
Encompassing new, fast – and frequently changing – technology to solve problems, this
revolution has completely shifted how organizations are now managed. Looking back to
how firms may have operated decades ago, it’s likely that tech and IT teams would’ve
worked in silo away from other departments, never directly communicating with the end
user – leaving that to the customer-facing roles.
However, technological transformation has empowered modern-day processes. It’s enabled
teams to converse with all members of the company and beyond, regardless of the office
space they occupy. Now, the customer is very much able to get answers to their questions
straight from the innovators themselves.

Remote working possibilities have empowered workforces, enabling people to work from
anywhere – in any time zone. And the digital revolution continues to challenge business
leaders to embrace a forward-thinking mindset – and possess a level of trust in their
employees to do a good job even when they’re not in the same room.
But transformation isn’t just one act, it’s a continuation of developments highlighting
exactly how agile companies really are when it comes to truly modernising their approaches and realigning change management processes to stay ahead of the game and maintain an inspiring place for people to work.

Adopting a forward-thinking mindset
And without all this – namely the innovation and aspiration in which technology presents –
company culture would suffer greatly. Enterprises that are crippled by a toxic environment
become slow to react to the ever-evolving technological landscape because there is a
distinct lack of care from employees – and their products and services would ultimately get
left behind.
Digital transformation affects an entire team that’s built up from a wide range of
personalities and characteristics – all of whom play a pivotal role in the company’s success.
However, if those individuals didn’t have the right technology in place that is a driving force
in bringing them together – and inspiring, up skilling and developing trust– an organization
will struggle to remain relevant.
Agility in the marketplace has never been more pertinent and it’s those firms that are able
to utilize machines to their benefit as a productivity enabler – whether in an office space or
working remotely – means they will complete projects more swiftly, and be able to pivot to
market needs.
Taking labour-intensive jobs out of a time-strapped employees’ day – and plugging in
automated systems to man the mundane work – allows individuals to truly shine and
concentrate on their priorities. And with that comes a happy team member who instils pride
and passion into the company’s culture, leading to enhanced productivity and positive end
user experiences.
For a motivated workforce to continue, the balance between empowering employees and
undergoing digital transformation must work side-by-side, and that means obtaining staff
‘buy-in’ from the get-go, and when any kind of change occurs. Giving workers the
opportunity to enhance their skill sets via savvy machinery can create loyalty, trust and
assurance that they’ll do the best possible job – and therefore develop a dynamic team that
always places the end user and business growth at the forefront of their minds.

Kirsty Carter
Attracting, developing and engaging the very best people at Solutionize Global is just one of Kirsty’s specialism’s in the business. Embodying the cloud and technology services and
solutions provider’s commitment to reliability and availability, she works tirelessly to ensure
the team is the most successful version of itself. A devotee to ensuring that the enterprise’s culture strikes the right balance of support and self-motivation, Kirsty recognizes that
empowering employees to fly, in turn, provides clear benefits to customers and drives
growth throughout the organization.