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DAM in the pandemic – reducing patient contact, enabling digital tourism and historic investigation

By Radmila Stoltz - October 30, 2020 5 mins read

Radmila Stoltz, Head of Customer and Partner Experience at FotoWare

Just a year ago, one may have assumed that the greatest transition our global society was working through was the digital one. A year on and our new normal is both increasingly digital and increasingly distant due to COVID-19.

Digital asset management (DAM) software and systems were already developing quickly and in widespread use as photography and digital media from all around the globe are stored and shared for both business and pleasure. With COVID-19, face to face contact is limited, and citizens are increasingly choosing digital, remote ways to live and learn.

So how do individuals and teams who work with media assets do so in an impactful and innovative way? Below are three award-winning examples that have delivered a prime example of how digital media management can enhance and enrich our digital lives.

Reducing physical contact in hospitals

The Royal Preston Hospital in the UK is a district general hospital serving the Lancashire region. It has a team of professional medical photographers, accredited on the Healthcare Science Register.

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The team’s clinical photography and video services for patients and their doctors and specialist nurses across the Lancashire Teaching Hospital Trust have been called further to the fore in recent months.

Under the shadow of COVID-19, medical photography helps treat patients and educate new physicians while limiting the number of physical contacts a patient requires while receiving care.

Clinical photographs were already being used to allow medical specialists to consult on patient cases, decide courses of treatment, and monitor certain conditions’ progress. They also contribute to research studies and are used in scientific journals.

Andrea Jones, Clinical Lead from the Medical Photography Department, and her team have been using photographic wound monitoring during the coronavirus pandemic.

They are now using a Clinical Uploader App as well as the FotoWare Image Management system. The application has been deployed with the help of digital asset management specialist Medialogix.

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The team was able to quickly roll out the deployment and reduce the number of staff in contact with patients from three down to one. The system collects images and patient demographics, consent, files, and metadata and works to protect patients and medical staff better. The system is now being rolled out for further deployments within the medical Trust.

Andrea Jones explained that “Digital asset management software allows us to integrate with the wider hospital patient record system, with the Clinical Uploader being used by approved clinical staff that are able to capture the images and record patient consent. Clinicians can access images at the point of care with improved workflow.”

White House archives fully operational

The White House Historical Association (WHHA) established The Digital Library. This non-profit initiative uses a DAM system to collect, arrange, digitize, interpret, and provide access to images, documents, and materials about the history of The White House.

The Digital Library contains media relating to White House residents and workers, families, and staff and encourages academic research and public enjoyment and knowledge of this iconic institution.

In our new normal digital education and digital tourism are growing trends, effective digital asset management is vital to present such historical media in an easy-to-use, consumer-friendly manner.

Leslie Calderone, Amazon Web Services Director of the Digital Library at WHHA, explained how the Digital Library is now a self-sustaining enterprise, generating revenue by allowing customers to acquire and license historical images.

The DAM system has grown the WHHA’s digital library from 1,000 assets to 20,000 public assets and over 300,000 internal assets.

“The Digital Library would like to incorporate a more diverse range of file types such as film and documents. Diversification will make our collection more all-encompassing and create a fuller picture of the history of the White House. We feel reassured proceeding with this plan, knowing that our digital asset management system can handle such a wide variety of file types.”

Virtual assets ready for the return to tourism

From historical tourism to exploring new countries. Across the other side of the globe, The South Australian Tourism Commission (SATC) ‘s remit is to make South Australia a destination of choice for international and domestic visitors.

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Before Covid-19 and the 2019/2020 bushfires, Australia’s tourism industry reached record-highs – having achieved and exceeded its 2020 target more than one year early – hitting $8.1 billion in visitor expenditure in December 2019.

The SATC uses a full digital asset management suite hosted in the Microsoft Azure Cloud and managed by Pivotal BT in its new The South Australia Media Gallery.

It has used an API to improve its website during the pandemic, and today the SATC’s virtual assets are readily available to internal and external users. Website and asset automation mean that 99% of The Media Gallery orders are automatically approved, leaving the SATC staff to focus on user experience and the appropriate use of its digital assets.

The SATC’s Events South Australia department is now considering using digital asset management to enable local, national, and international media organizations to access media from South Australian events.

Today’s globally and digitally integrated society can share, communicate, live, and learn through technology that enables the instantaneous transmission of voice, text, video, and media. Anyone can see anywhere or anything globally without needing to leave home thanks to technology, which includes effective and innovative digital asset management.

Not only this, but healthcare can now be delivered remotely, and clinicians treat patients more accurately, thanks to clinical photography and videography enabled by digital asset management software.


Radmila Stoltz

Radmila is a marketing professional with masters in Globalization, Brands, and Consumption. She and her team are responsible for delighting Fotoware's existing customers and DAM experts around the world through inbound content marketing, with the goal of building brand ambassadors that can front the company

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