As a result of the global pandemic, the pace of technology transformation and business model disruption has rapidly accelerated, compelling big companies across all sectors to reassess their digital transformation strategies. Furthermore, the amount of effort put in to improve and digitize processes has advanced significantly over the past few years.
According to a survey done by Capgemini, of over one thousand big companies, 67% are actively searching and testing innovative ideas about digital tools in 2020, as compared to 35% in 2018. Many organizations have successfully progressed with their digital transformation plans. However, not all of them have implemented a new host of digital tools.
The efficiency of enterprise tools depends on how they are used. Hence, digital transformation strategy should first prioritize the user experience, followed by an assessment of the relevant tools and skills. Businesses must ensure that digital transformation efforts will deliver long-term success. To achieve that, the CIO must ask the following questions:
Are Change Management Communications Constructive?
The main reason behind the failure of change initiatives is either ineffective or unclear communication. Today, employees are expected to juggle multiple communications tools including Slack, Zoom, email, and SaaS applications in order to collaborate with their coworkers and gain access to the information that is vital to carry out their jobs.
Therefore, change management communication must be clear, user-focused, crisp, and goal-oriented. Every employee must understand the impact of digital transformation on business, making their lives easier and simpler.
Who will be the In-Company Champions?
Internal buy-in is considered to be the most significant aspect of any digital transformation and adoption strategy. Besides, it is the simplest method to recognize internal victors. Organizations should clearly define responsibilities for every team in order to smoothly implement the new tools or processes. This way, companies can give that team an incentive to make sure adoption is on top priority across the organization.
Moreover, undervaluing the importance of clear communication from the C-suite to champion digitization can jeopardize businesses. Also, the C-Suite is expected to frequently communicate to boost participation and enthusiasm for the transformation process.
How to Train Internal Teams Efficiently?
Training is always easier said than done. Therefore, businesses are expected to come up with better and more effective ways to train employees on new tools and processes. But, it should not only ensure successful digital transformation but also make employees feel appreciated and supported.
Building effective training programs are one of the greatest ways for businesses to show that the success of their employees really matters and this also helps increase retention. Additionally, while building an implementation plan, companies must ensure that it has a roadmap that includes complete onboarding for new employees and ongoing training for existing employees.
How to Measure Success?
Digital transformation strategy for every company must include measurable and attainable goals for long-term success. It may differ from company to company or tool to tool. However, adoption will increase only if all the users understand how evaluation of transformation efforts takes place.
Digital processes must have a few associated metrics attached to their usage either through built-in analytics native to the application or by leveraging third-party tools. It’s time for companies to consider developing, executing, and examining quantitative metrics that allow them to measure the effectiveness of tools that are being used in real-time and also evaluate their transformation efforts constantly.
Quite often, analyzing the adoption processes and difficulties involved is an often-overlooked aspect of every digital transformation strategy. By prioritizing employees’ experience during the digital transformation process and getting answers to the questions as mentioned earlier, businesses are more likely to accomplish long-term adoption and meet their business needs.