Thursday, June 1, 2023

Three Strategies to Overcome Employee Resistance to Digital Transformation

By Prangya Pandab - April 19, 2022 3 Mins Read

Three Strategies to Overcome Employee Resistance to Digital-01

The advantages of AI and digital transformation efforts may be received with fear or scepticism at first. However, it becomes evident that digital transformation efforts are worthwhile when looking at how technology can help companies improve operations, decrease risk, and save money.

The COVID-19 pandemic sparked a feeling of urgency for digital transformation across all industries worldwide. The failed attempts of big companies in the past have taught modern businesses many lessons, and businesses are now implementing the concept much more smoothly.

One of the most significant roadblocks is employee resistance to change, which is often the primary cause of digital transformation failure. The fear of change, which is induced by the fear of the unknown, is the major reason for people’s aversion to industrial digitalization. Employees are concerned that the new responsibilities will be too difficult for them, that they will fail to grasp the new method of working and be dismissed, or that digitalization would render their position obsolete entirely. Employee resistance to digital transformation is fuelled by all of these anxieties.

As a result, it’s critical to recognize and understand this fear, as well as to implement strategies that will help teams feel more at ease and open to change.

It’s not about the technology when it comes to digital transformation

Because any organizational transformation can only work with the human workforce, a shift away from a technology-focused perspective is required. Businesses should strive to improve both employee and consumer experiences. No single technology will be able to deliver exceptional results. As a result, the human and digital workforces must operate hand in hand. In the end, technology exists to make people’s lives easier.

Also Read: Signs To How Digital Transformation Could Fail

Communication is key

Now that organizations understand that most of the worries associated with digital transformation stem from the unknown and unpredictability of the process, the best ally in countering the fear in the workplace is open and regular communication.

Consistent and reassuring communication is critical in dealing with the most apprehensive employees, who may now be hesitant to criticize or ask difficult concerns. It is necessary to be open to having those conversations and not to avoid them because this will create an atmosphere of ambiguity and may lead to resentment of the process before it even begins.

Leaders will be able to address concerns and doubts more effectively and strengthen their team’s resilience to difficulties and disruptions if they create room for them. They must remember that communication must continue throughout the process; it cannot conclude with a single meeting. They must handle new issues and possibilities, be open to feedback, and modify their communication efforts to the situation because different changes will take time to implement.

Encourage employees to move along in the right direction

Employee anxiety about job security and failure must be acknowledged by leaders. Emphasising that digital transformation provides employees with the opportunity to improve their skills for the future can be a motivator. Another option is to concentrate on their personal development goals – identifying what they enjoy doing and what they can do best for the organization. Employee skillsets must correspond to aspects of the digital transformation. Employees will feel more confident and open when they realize that new technologies will help them perform even better.

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Prangya Pandab

Prangya Pandab is an Associate Editor with OnDot Media. She is a seasoned journalist with almost seven years of experience in the business news sector. Before joining ODM, she was a journalist with CNBC-TV18 for four years. She also had a brief stint with an infrastructure finance company working for their communications and branding vertical.

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