Even before COVID-19 reshaped the corporate landscape, digital transformation was a priority, but now the digital imperative is propelling businesses to new heights and at a faster pace than they could have dreamed.
“More, more, more” is a phrase that perfectly expresses the core of today’s digital workplace transformation. According to “2020 Annual SaaS Trends – Blissfully Report”, the average firm now spends 50% more on software applications each year than it did five years ago, and the average employee now uses more of these applications than ever before.
Here are the three pillars of successful digital transformation.
Choosing a system like an ERP or CRM can be quite risky. As a result, businesses are advising an increasing number of entrepreneurs to optimize essential processes in order to reduce risk and maximize return on investment (ROI).
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A process is a collection of activities or transactions that must occur in a specified order to provide additional value to the customer in the form of a product (physical transformation flow) or service (information transformation flow).
The most significant systems in a company are usually chosen based on the company’s most important processes. Processes, on the other hand, are frequently formed without intentional planning. Businesses develop a habit of carrying out tasks without first analyzing if the appropriate procedure was employed. As a result, there are often unneeded informal and undocumented actions, as well as expenditures, quality loss, delays, and a lack of value creation for clients.
Businesses can use existing research and available technologies to look at areas that are easily digitized and spend less time thereafter mapping out their customer and employee journeys. Making digital connections in less-obvious places that add to their competitive edge and improve their customer experience in meaningful ways is where they want to spend more time. Building a digital connection isn’t the same as giving a license to play with technology just for the sake of it. However, the goal is to solve a difficult problem and keep it solved. That is technology’s primary goal. Businesses should use digital technology to develop repeatable, basic components that will help them accelerate their technological transformation.
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Customers are frequently the people who encounter digital technologies the most. The adjustments they make should only improve their experience with the organization. Consumers can benefit from the automation of time-consuming operations on the workers’ end; AI chatbots can assist customers to get tailored solutions to their concerns without having to navigate the site. It also provides assistance 24/7, as many people have grown to anticipate in the digital age.
Improving how people engage with the company will define its reputation in the future; the use of digital technology shows customers that the company values their time and wants to provide them with the finest service possible. It’s not only about making the job easier; it’s also about simplifying their life.
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Umme Sutarwala is a Global News Correspondent with OnDot Media. She is a media graduate with 2+ years of experience in content creation and management. Previously, she has worked with MNCs in the E-commerce and Finance domain
