Three Common Digital Transformation Mistakes to Avoid in 2022

Three Common Digital Transformation Mistakes to Avoid in 2022-01

As digital transformation is now one of the main priorities for organizations across all industries, it is critical to have a solid strategy in place to ensure successful and lasting adoption. However, most technology leaders and decision-makers completely ignore some of the potential mistakes that stymie their organization’s digital transformation.

The fringe benefits of embarking on a digital transformation process for an organization are more substantial than ever because of the pandemic. It has progressed to the point where it is no longer an option, but rather a requirement for any organization in any sector to prosper. With a flurry of new digital practices and innovations, digital leaders are plunging headfirst into reshaping their companies and paving the way for success.

In a survey of Fortune 500 CIOs regarding 2021 budget priorities “The CIO outlook 2021: Delivering business ROI at scale”, over 77% of CIOs identified digital transformation as their top budget priority heading forward, with more than 65% anticipating ROI increases ranging from 10% to 20%.

Here are a few common pitfalls that leaders can prevent in order to outperform the odds.

There is no standardization of data models

A typical business has several departments, including finance, marketing, operations, and purchasing. The decision-making procedure among these teams can be lengthy and complex. 

Competent workers can manage critical processes, but it creates a bottleneck in terms of scale. Even tech-savvy companies, according to industry experts, rely on spreadsheets and email to transmit and manually process data, with multiple data formats for each department. As a result, trying to coordinate the processes is time-consuming and challenging.

To make this easier, business must integrate each department’s data and standardize the data model to ensure uniformity for cross-department enquiries and modifications. This provides a framework for different systems to communicate in the same language.

Also Read: Three Common Digital Transformation Pitfalls to Avoid

Poor leadership assistance

Digital initiatives must be implemented across the board, not just in specific teams or departments. As a result, top management should fully support digital transformation. The project is considered a failure if the leaders are not enthusiastic, involved, and dedicated to transformation.

Top executives must have a clear vision and set the strategic direction. Their complete backing and leadership should be felt throughout the organization. They should be present throughout the digital transformation journey, motivating and inspiring employees to make the switch.

Consider digital transformation to be a one-time event

Digital transformation is not something that businesses can accomplish effortlessly or in a single day (or even a year). In fact, it is a constant pursuit that entails developing the business through quickly changing digital technology, transforming processes, services, and products to fulfill new market needs, and adapting businesses to tomorrow’s challenges.

Of course, the “everything now” approach will fail, and attempting to implement too much too soon will only cause confusion among workers and customers. As a result, the process of development should never be viewed as a one-time event, but rather as a continuous improvement in all aspects of the business.

Each new technology or innovative approach that businesses adopt will inevitably result in more changes to the digital transformation processes and priorities. It will have an effect on every aspect of the company in some way. However, this does not mean that businesses should be discouraged or overwhelmed by its ever-expanding scope. What businesses should realize is that digital transformation is about more than just technological advancement; it is about the evolution of the entire organization, from branding and marketing to HR and sales. When businesses consider these factors, they will realize how far and vast the digital transition process can inevitably take them.

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Umme Sutarwala is a Global News Correspondent with OnDot Media. She is a media graduate with 2+ years of experience in content creation and management. Previously, she has worked with MNCs in the E-commerce and Finance domain