Thursday, June 1, 2023

The Importance of Embedded Analytics and the Parameters for Selecting the Right Software

By Prangya Pandab - May 08, 2021 4 Mins Read

The Importance of Embedded Analytics and the Parameters for Selecting the Right Software

There are many advantages to selecting and incorporating the right embedded analytics applications into a product application. Product teams of organizations can obtain a valuable long-term selling point, whereas consumers benefit from a data-driven tech experience that helps them make better decisions.

Business users can function more effectively with relevant information and collaborative resources thanks to embedded analytics. It’s combines analytical capabilities and data visualizations to include real-time analysis, interactive data visualization, and advanced analytics. Marketing strategy optimization, sales lead conversions, inventory demand forecasting, and financial budgeting are all examples of processes where embedded analytics can be used.

Embedded analytics is now a standard feature in many applications, as many of them are designed with analytics capabilities as standalone tools. It adds self-service capabilities to applications that users need. Controlled reporting, self-service analytics and reporting, dashboards, data discovery and advanced visualization, and white labeling are all popular embedded analytics features.

So, let’s take a look at the paraments for choosing and implementing the right embedded analytics solution.

Flexibility and Scalability

Embedded analytics BI applications must be agile enough to quickly adapt to a changing market environment. Companies must pay close attention to the user experience of the embedded analytics tools they choose.

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When companies add embedded analytics to a business solution, they run the risk of adding complexity or hours of extra training. Customers, on the other hand, are unable to pay for these training courses, eliminating companies’ promises of ease of use. As a result, selecting a vendor who can provide a novice-friendly embedded analytics platform is critical.

Analytical Capabilities

The right embedded BI and analytics tools need to meet a wide range of conventional and modern self-service BI requirements. To better share discovered insights with others and strengthen adoption by business users, embedded reports and dashboards must be actionable and enhanced with data storytelling, collaboration, and broadcasting functionality.

Seamless Experience

Delivering a better user experience and value demands the combination of the right features, KPIs that drive action and visualizations that tell a compelling story. Enabling exceptional embedded analytics features such as action-based dashboards and automated insights requires a solution that can integrate these tools in a company’s core software, seamlessly, to ensure their users get more value from their product.

A combination of actionable KPIs, right functionality, and convincing visualizations is crucial to delivering a better user experience and value. Enabling outstanding embedded analytics functionality including action-based dashboards and automated insights necessitates a solution that can seamlessly integrate these tools alongside a company’s core applications, ensuring that their customers get more value from their product.

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Time and Cost

The time and costs required to operate an embedded analytics solution can pose a challenge. Businesses must ask themselves critical questions such as: Will they be able to afford this approach if it is successful? They must also consider whether this program would help them achieve their long-term objectives. As a result, it’s critical to look for an embedded tool that can speed up the process and cut the development time in half.


Enhanced protection should be built into embedded analytics applications. Multifactor authentication is crucial so that multiple users can access the same application, but only those who are allowed to view the data can do so. It also necessitates access control over-analytical functions such as graphs, reports, and dashboards, as well as data. The security that is role-based and user-based is also critical to ensure security.

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Prangya Pandab

Prangya Pandab is an Associate Editor with OnDot Media. She is a seasoned journalist with almost seven years of experience in the business news sector. Before joining ODM, she was a journalist with CNBC-TV18 for four years. She also had a brief stint with an infrastructure finance company working for their communications and branding vertical.

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