It’s not enough to adopt a new technology platform and call it a day when it comes to digital transformation. A big part of digital transformation is changing how customers connect with the brand and products.
Despite years of debate, figuring out what digital transformation signifies for established businesses remains a daunting task. With competing expectations from IT, marketing, operations, and sales, leaders in control of a digital transformation feel tugged in many directions. Without a clear insight, the wrong individuals are frequently put in charge, with the incorrect resources and KPIs, dooming the digital transformation effort.
Let’s take a closer look at each pillar to see how they work together to form the backbone of the digital transformation.
People may be the most important of the digital transformation pillars. The company will struggle if it does not hire the proper people or focus on its staff. It goes without saying, employees must come first for leaders. This relates to CX and EX because it is critical to emphasize both people’s nurturing and their experiences with them. Companies that invest in their employees, commit to their growth, and value their opinions establish a sense of commitment that helps make change management inside the organization much easier.
Businesses must remember who they are as AI, VR, and AR continue to make their entry into the workplace. The trick is to employ these technologies to design memorable experiences that reach out to employees, consumers, and others on a profound level while maintaining human-to-human connections. It’s also vital to realize that talent is still essential, even if technological developments have reduced the amount of work required. To move digital transformation forward, employees need to be on the same page.
A business must have a vision and a strategy in order to become successful in its digital transformation. This is the most difficult of all the pillars since everyone from the top down must believe in the vision. Only if everybody is trained and acquiesces to the vision will it be successful.
Digital transformation will fail unless a foundation is established for everyone to prioritize financing and resources. A digital strategy affects more than simply the IT department. It has an impact upon each department across the board, and because organizations are continuously growing and evolving, it’s critical that all departments are informed of this plan.
The first step in ensuring that firms’ digital transformations get off the ground is to bring together every team leader, department head, and member of the management team.
Digital transformation must give clarity – on the project plan, what technology must be upgraded to facilitate the transformation, how processes will be streamlined, and what technological advances will be introduced in order to be successful. Finally, and perhaps most importantly, digital transformation should clarify how these pieces interact within the organization in order to bring in the next wave of invention.
Resilience is another critical component of digital transformation. Existing systems must be strengthened, and new systems must be built in such a way that they do not fail. In the event that this is not achievable, firms must be able to identify failure in near-real-time and respond as swiftly as possible.
Another essential aspect of resiliency is the creation of flexible systems that can adapt to changes over time. The business IT ecosystem has shifted dramatically in recent years, and it will continue to do so in the coming years. Rigorous technology systems that need a lot of effort to adapt to new technologies are no equal for this environment, and they can seriously stymie digital transformation efforts.