Tackling the Digital Adoption Challenges for Enterprises’ Digital Transformation Journey

Tackling the Digital Adoption Challenges for Enterprises’ Digital Transformation

As the pandemic still has a strong hold on the current working environment, enterprises are trying to crunch their digital transformation journey. However, they now need to face the challenges that come with this digital adoption, and those  are not that easy to tackle.

The COVID-19 crisis has forced enterprises to accelerate their digital transformation journey. While a few have been able to comfortably adjust to this fast-paced digital transformation journey, many still are still stumbling upon problems that are leading to hurdles in their efforts.  . In fact, a study conducted by Harvard Business Review states that out of $1.3 trillion spent on digital transformation in 2019, around $900 billion was  wasted in unproductive activities..

“The challenges that result in the failure of digital transformation initiatives vary depending on where an organization is in the journey,” says Khadim Bhatti, CEO of Whatfix. He further adds, “Oftentimes, even if the vision is clear, and there is consensus from the leadership and cross functional teams, digital transformation initiatives fail when it comes to managing change and enabling people on new technologies.”

Read More: Building an Adaptable Team That Embraces Change Management

This presents a grim reality that can halt an enterprises’ digital transformation journey. Hence, before embarking on the digital transformation journey, enterprises must decide what the outcomes they are expecting to achieve. They should determine the step-by-step procedures that can ease out this journey.

“Different people have different learning preferences, working styles, and digital proficiency, and the existing methods of training and support are just not enough. So the biggest digital transformation challenge that enterprises face is to be able to introduce new software to their technology ecosystem without disrupting their employee’s experience,” comments Bhatti.

The best way to get over the challenge that digital transformation presents, is by opting for a software walkthrough, the digital adoption solutions (DAS) that are developed to accelerate the adoption of enterprise applications.

Using software walkthroughs, enterprises can get guidance on how to use the latest applications. They provide step-by-step instructions to complete a given task at the hands of users. However, there’s a catch; since not all DAS will deliver the expected results, it is essential that enterprises must assess them. As per Bhatti, below are steps that will ease out the process of implementing the DAS:

  • Digital adoption and return on IT spend: Enterprise applications come with hefty price tags, and so IT teams should aim for their maximum adoption and utilization.
  • Complexity of processes: Depending on the application type, and the nature of the business, some processes can be complex, which can result in poor employee productivity, compliance and even poor data integrity.
  • User type and usage frequency: There are some application categories that have very few daily users and a long-tail of occasional, infrequent users. Such applications are highly prone to poor data quality and process compliance.

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  • Training and support: With shorter attention spans and a need for instant gratification, traditional training and support methods are no longer sufficient today. So, L&D teams should consider how they can blend learning and support in the flow of work.
  • DAS solution offering: Finally, when choosing a DAS vendor, it’s critical to think about deployment methods, integration capabilities (with chatbots, LMS, support tools, etc.), ease of content authoring and maintenance, customizability, self-service solutions, and workflow automation capabilities.

While challenges are meant to be overcome, there is no doubt that enterprises need to really hit their targets for transformation, especially given the challenging times. Perhaps, this is the biggest motivation for them to close their digital transformation objectives.

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Vishal Muktewar is a Senior Correspondent at On Dot Media. He reports news that focuses on the latest trends and innovations happening in the B2B industry. An IT engineer by profession, Vishal has worked at Insights Success before joining Ondot. His love for stories has driven him to take up a career in enterprise journalism. He effectively uses his knowledge of technology and flair for writing, for crafting features, articles and interactions for technology enterprise media platforms.