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Self-Service Business Intelligence Solution – Why Organizations Need This in 2021 and Beyond

By Sudipta Choudhury - June 21, 2021 3 Mins Read

Self-Service Business Intelligence Solution – Why Organizations Need This in 2021 and Beyond

Most technology-centric businesses have realized that self-service business intelligence (BI) is crucial today, reveals a new study.

Business intelligence services are being prioritized by enterprises globally to streamline enterprise workflow management. The long-promoted claim of self-service business intelligence for robust analytics solutions and business tools is currently functioning, and proven.

These interesting insights came up from a recent research study by Dresner Advisory Services. The study is focused on evolving trends and end-user deployment attitudes around self-service business intelligence.

Today, Microsoft Teams, Jira, and Microsoft SharePoint are incorporated in self-service BI platforms across organization. Considerably, the governance goals of organizations drive most of the content creations, collaborations, and sharing across BI self-service ecosystem.

Also Read: Will 30% of Employees Quit their jobs in 2021?

Together, collaborative BI and user governance can fabricate a business ecosystem where the users can readily create as well as share insights – within a managed and consistent pattern. Since 2017, self-service BI has continued as a critical business tool by all sizes of companies reveals the study.

Some of the key highlights from the study are –

  • The self-service BI is highly critical for businesses as it is considered the 6th most necessary among a range of technologies and initiatives toward business intelligence processes.
  • Roughly 60% of R&D teams consider self-service BI is highly essential for their current projects and other initiatives.
  • Marketing and sales experts have rated the data storytelling feature of self-service BI tools with the highest count and revealed it is a must-have for their company.
  • BICC, Finance, and executive management teams are the following most interested users.
  • It has been vital for businesses globally in 2021, and it is trending consistently.
  • The two primary collaborative features in self-service business intelligence are –
  1. searching and navigating for valid content,
  2. ability to share content and commentary with other users
  • Microsoft SharePoint has been the top preferred enterprise collaborative framework. Similarly, Microsoft Teams is rising from 5th to 2nd in rankings this year, and Jira holds third spot.
  • The collaborative BI features are the most used and in-demand for prominent enterprises – with more than 10,000 employees.

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The study also found that except IT, most of the business functions indicated collaboration and BI as either “critical” or “very important”. Basically, finance and operations teams mainly prioritize the search and navigate BI systems’ power shared with collaborative workflows.

Given this, Jim Ericson, Co-author of the report and the Research Director at Dresner Advisory Services explains – “Importance of collaboration and BI tends to increase with organization size, but self-service is a significant topic for all companies seeking to better leverage vast information resources and a scarcity of expertise to drive improved group-based decision making in a governed fashion.”

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Sudipta Choudhury

Marketing professional with experience in B2B and MR industry. Skilled in Marketing, Strategy Making, Copywriting and Content Creation, Sales, and SEO with excellent Communication Efficiency. Holding a dual master's degree focused on Marketing from IBS, Pune and ICFAI University.

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