According to the statistics revealed by U.S. Commerce in the year 2018, e-commerce comprises of nearly 15% of all retail sales. And this number is multiplying with each passing year.
Ecommerce has made its presence stronger globally as a wakeup call for the retailers who are confined to selling products through the traditional stores. The bug of retail disruption is pushing firms to reassure the online presence of the brand to contemplate on customer acquisition strategies. Firms need to adopt some of the most substantial practices followed by e-commerce giants of today to make their presence evident in the market:
Advertise to the Full Potential
Effortless, secure, and round-the-clock buying experiences are the need of the hour.
Moreover, customers of today prefer personalized shopping experiences. This includes everything, right from peculiarities in the features of the product, and choice in mode of delivery, to one-day shipping and easy returns, which the ordinary stores cannot provide. If retailers wish to capitalize on the $4.5 trillion market opportunity, now is the right time to get the retail digital commerce strategies developed with the help of experts.
Unfortunately, shifting to digital e-commerce is not all that retailers need to do. They also need to have reliable, scalable, and secure digital storefronts with outstanding digital e-commerce initiatives to be able to compete with retail giants like Amazon and Walmart. It’s essential to inquire about modern web hosting infrastructure to the retail digital innovation experts, and they will suggest moving to cloud platforms. Only then, retailers will be able to offer state-of-the-art digital shopping experiences.
Mitigating Website Downtime
Retail firms need to pay maximum attention to website performance and page load time. If it takes longer than a few seconds, it can turn into a big reason for increasing the bounce rate. Several reports suggest that website downtime can cause thousands and millions of dollars of revenue loss. It also affects the brand name and reputation, lessening the number of visitors on the website.
So, whenever firms run sales events or have discounts, they need to have auto-scaling in place. With its help, firms can gauge the changes in visitors’ traffic to enhance the website’s potential to protect against drop-offs. This also enables retailers to get rid of the overpaying challenge during slow periods.
Make a Security Investment
E-commerce websites are the biggest target of cyber attackers. Years ago, hackers would launch DDoS attacks on the websites to bring them down. To get over these concerns, retailers should invest in a comprehensive security solution that comes with security threats, firewalls, machine learning, intrusion detection, and robot management using which they can keep risks at bay. It is also compulsory to take care of vulnerabilities in real-time with expert assistance in these technologies.
Sharpen the Digital Skills
A transformation of this sort often starts with revamping the organizational structure. The need is to create digital retail experiences that help to drive more customers and generate new revenue streams. Some retailers hire digital transformation experts as consultants or vendors so that they can implement the strategies in the right way.
If retailers wish to carve a niche in their domain, they need to take the steps mentioned above, and they will be all set to go.