As organizations embrace new digital technologies, their lack of experience increases the chances of quality failures. To ensure that the digital transformation journey is smooth, firms need to invest in developing a well-skilled quality department.
To scale up the business volumes and give customers Omnichannel experiences, firms need to adopt the latest technologies. The disruptive nature of these innovations has helped firms strengthen their capabilities for processing, storage, and analytics. Developments such as analytics, IoT, social media, mobility, and smart devices have created new risks associated with delivering quality to customers. The changing market dynamics and competition has pushed the production demand further up. Such a sudden demand for scale has necessitated the expansion of quality assurance teams.
With the time to market getting shortened and the focus getting centered on Continuous Delivery and Continuous Integration (CI and CD), the role of the quality department has changed. It has moved away from the earlier model of ‘testing after development’ to ‘testing while developing.’ As customer experience has become the most critical factor in the adoption of digital products, the role of quality has become increasingly crucial. This is driven by the need to validate software across platforms, devices, interfaces, browsers, and networks. With the demand for continuous transformation gaining ground, the quality teams should go beyond the traditional status quo. The focus has shifted to preventing defects from taking the usual reactive approach. Thus, the quality department is now more about the role of digital quality engineering. The role is dynamic as it involves the maintenance, management, and development of IT systems with higher quality standards to be met.
Today, quality assurance goes far beyond functional testing, covering the non-functional parameters such as security, usability, performance, accessibility, and compatibility. Thus, the digital quality engineering model is now underpinned on parameters such as being intelligent, agile, automated and being cloud experts. It focuses on optimizing, assessing, and ensuring customer experience (CX), every time. Digital transformation helps to analyze user behavior to optimize CX quality as analytics solutions run through analyzing user data patterns to derive business intelligence.
Behaviour Driven Development (BDD) and Test-Driven Development (TDD) are two popular approaches to software development that require unit testing of the code. The enterprise quality engineering team needs to quicken the testing process. With digital transformation putting more responsibilities on the QA team, these two development approaches require better collaboration among all stakeholders – teams representing digital quality development, engineering, and management.
Software applications today need to provide enhanced customer experiences by creating seamless interactions between the customer and the digital ecosystem – browsers, operating systems, devices, and networks, among others. The applications have to be glitch-free to overcome hurdles like diverse market demands, evolving technologies, and cost pressures, among others. Quality engineering services are increasingly sought after to deliver exceptional customer experiences by harnessing intelligent, agile, and automated processes.
With digital transformation, companies will need to ensure that the quality department is responsible for making enterprises stay bullish on the competitive curve, providing value for money, and optimizing the customer experience.