By Sudipta Choudhury - April 09, 2021 3 Mins Read
Modern firms focus on critical decision-making with proactive strategies for building successful business resilience.
Given the recent market scenario, it is decisive for enterprises to respond quickly while reducing the risks that could further impact their operations. Many experts indicated that this uncertain marketplace creates a proving ground for companies to evolve their business continuity understanding and disaster recovery policies.
As a result, business leaders prioritize important decision-making and proactive and predictive strategies to create business resilience. Amid the initial months of the pandemic, businesses globally were uncertain what was in store for the times ahead. However, business continuity is a must.
With the on-going economic ambiguity, CFOs across industries are getting involved in deals to ensure that there is a firm business case to justify their spending. This unprecedented time sees a rapid shift towards extended payment terms as companies seek innovative ways to buy and sell.
To make progress from severe business traumas, enterprises are rearranging the plans and strategies to find market opportunities amid the global crisis. Sharing learnings and tangible advice around addressing such issues aim to give organizations a 360-view of conversations – this can also help with the key decisions that benefit their businesses thrive.
However, to succeed, business leaders must realize where they currently stand and evaluate the near-term or long-term objectives. In this context, Gartner has also indicated resetting business strategy in three different phases – responding, recovering, and renewing. The extent of each step should vary by business unit, industry, and region.
Undoubtedly, 2020 forced businesses to pay a lot of attention to what services consumers need and what they depend on the most. This strategy can certainly help companies evolve and scale their digital transformation approaches faster than they were planned for.
Simply put, with the pandemic starting an unusual situation for business, governmental, and social, the decision-makers are increasingly changing their current business models. Hence, in 2021, companies who are adopting these exercises in business resilience, testing, and prodding are ensuring that they are ready for the next challenge.
Clearly, there has been a massive reset of the business ecosystem, work, workforce, and networking. And for most firms, the impact has been adverse and positive for specific fortunate sectors. Regardless of this, there is always a silver lining, and the bigger organizations aim for circumstances where the business risks could be put as opportunities.
The positive resets can indeed fabricate a 360-view organizational resilience. If they can amplify strengths, keeping aside their limitations can definitely help them position better, making them equipped for the following disruption.
Marketing professional with experience in B2B and MR industry. Skilled in Marketing, Strategy Making, Copywriting and Content Creation, Sales, and SEO with excellent Communication Efficiency. Holding a dual master's degree focused on Marketing from IBS, Pune and ICFAI University.
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