Boston Retail Partners (BRP)’s new report says stores will increasingly adopt the Internet of Things and augmented reality, over the next few years- three to be precise.
To be able to offer their customers a unique personalised shopping experience in every channel, retailers now need to transform- by blending physical and digital strategies – including the Internet of Things (IoT) and Augmented Reality (AR).
New technologies that assure improvement in the customers’ in-store shopping experience will be a rage, a few years from now.
The BRP Consumer Study results, found customers say AR and VR supported shopping better.
- 32% of consumers are likely to shop at a store offering an AR experience
- 29% of consumers would be happier to have a VR experience in their shopping environment.
Respondent customers also seemed more interested in interacting with technology rather than humans, because they found that it makes the purchase process easier and fast. For instance
- 55% of customers are more likely to shop at a store with self-checkout
- 57% will go to a store that offers automated returns to speed the process.
The study also found that IoT and AI are the next big thing for retailers.
- 19% of the retailers currently have IoT capabilities,
- 36% are planning to implement the technology within three years’ time.
- 23% of the retailers use AI at present
30% more are planning on installing AI within three years.