Enterprises are leveraging the advantages of mobile technologies to remain efficient, convenient, and connected anytime and anywhere.
Mobility is in an unprecedented boom phase, and most enterprises are now directing their investments in mobility tech as a key cutting-edge initiative. As B2B and B2C firms move towards the mobility tech boom, many firms falter on the implementation front. In 2016, two out of every three IT leaders stated mobility as their top priority. But, until now, only about 50% of the enterprises have a formal mobile strategy in place.
Enterprises fail in the implementation bit due to a lack of coherent strategy, missing on the full benefits of mobility technology. Many firms in the initial stages of their mobile strategy development remain overwhelmed with technology standards, security challenges, and data governance, user experience, and application development.
Mobility driven solutions speed up processes, making systems more efficient and transparent, and enhance employee engagement. Mobility tech has the potential to drive long-term growth and transform businesses. But, developing a coherent mobile strategy for successful digital transformation is challenging.
Mobility tech is now on the edge of a new wave, where firms are increasingly using mobile devices to innovate, unlock business value, and drive disruptive change. Below are the three mobility phases that firms need to undergo:
Migrating existing digital assets to mobile
The first phase of the mobility revolution involves extending or migrating the existing functions and apps to mobility. Firms in this phase look forward to launching micro apps for specific purposes such as time-tracking and approvals, and mobile-optimizing websites.
Transform existing processes for mobility tech
The second phase involves enhancing the capabilities of existing apps by infusing them with new functionality to fully leverage the possibilities offered by mobility. Mobile-enabled processes are simpler, faster, convenient, accurate, and hence preferred.
Creating new business models
The most significant benefit of mobility is realized by combining the technology with process transformation. For instance, new design models based on voice and touch navigation, when combined with portability mobility, bring in dynamism into business processes. Such tech fusion unlocks possibilities not viable otherwise.
Integrating mobility tech with analytics enables a shift from standardization to personalization, improving customer engagement and satisfaction. Mobility tech also allows companies to offer new contextual services, integrating location, transaction history, social media sentiment, and deriving other relevant information.
In today’s highly competitive world, success depends on a proactive approach. Proactiveness is driven by insights, and the ability to remain connected with the ecosystem, in real-time. Tech mobility facilitates the cooperation and collaboration required to apply proactive measures.
A successful mobile strategy is part of a more comprehensive digital strategy that includes analytics, social media, and cloud, among other things. It cannot be executed in isolation. Businesses should use mobility to reinvent internal processes and transform business models for long-term growth and success.