About 87% of marketing organizations have already started using some level of personalization. By 2024, AI identification of emotions is expected to influence more than 50% of online advertisements globally.
Gartner has confirmed that AEI is among the key technology trends that are expected to witness tremendous growth in the next five years. Computer vision allows AI to interpret and manipulate physical environments, which is one of the key technologies used for emotion recognition.
Artificial Emotional Intelligence (AEI) will sense customer emotions, based on which companies can influence buying decisions. AEI assesses customers on how they feel in a specific purchasing moment.
By 2024, the World Health Organization plans to identify online shopping as an addictive disorder, as digital commerce encounters leading to financial stress is affecting millions of people Consumer spending through digital commerce platforms will continue to grow over 10% each year through 2022.
Online retailers are increasingly using personalization and AI to effectively target consumers and prompt them to spend discretionary income that they do not have. The resulting personal bankruptcies and debts will cause health concerns like depression caused by stress, which is capturing the attention of the WHO.
There will definitely be a rapid increase in the number of disabled in the personalization workforce, very shortly. Advances in Artificial Intelligence, Virtual Reality, and Augmented Reality would help mitigate barriers to access, allowing people with disabilities to grab opportunities that are considered impossible for them.
People having disabilities constitute an untapped pool of skilled talent. For example, in the hospitality industry, restaurants are using pilot AI robotics technology, enabling paralyzed employees to control robotic waiters remotely.
Organizations are actively employing people with disabilities will not only cultivate goodwill from their communities. As per Gartner, there are 89% higher retention rates, a 72% increase in employee productivity today due to the use of AI.
The Bring Your Own Device (BYOD) has transformed the way employees work in organizations in the last decade. Gartner predicts that there will gradually change, and organizations will ask their employees to BYOD. By 2023, about 30% of IT organizations are expected to introduce this, wherein advancements such as wearables will be factored in.
Gartner predicts that by 2025, about 50% of people with a smartphone will not possess a bank account as they go for a mobile-accessible Cryptocurrency account. Major social media platforms and online marketplaces will start supporting Cryptocurrency payments by the end of the coming year. This will open trading opportunities for sellers and buyers in growing economies like sub-Saharan Africa and Asia-Pacific.
Gartner predicts that Blockchain will enable media to keep tabs on fake news. By 2023, at least 30% of news and video content will get authenticated by Blockchain countering deep fake technology.
The rapid proliferation of fake news is attributed to bot-controlled accounts on social media, attracting more viewers than the authentic news. By 2021, at least ten major news organizations will use Blockchain to prove and track the authenticity of their published content to consumers and readers.
Through facial recognition, big data, and location tracking, organizations are monitoring individual behavior to link that behavior to other related digital actions. The IoT, the concept of things being controlled through the Internet, is now getting extended to the people, known as the Internet of Behavior (IoB).
Technology is not only turning smarter but is also developing a more productive and well-optimized workforce. Tech trends like emotional artificial intelligence are not only aiding the firms to organize operations but are also having other social benefits.
Debjani Chaudhury works as an Associate Editor with OnDot Media. In this capacity, she contributes editorial articles for two platforms, focusing on the latest global technology and trends.Debjani is a seasoned Content Developer who comes with 3 years of experience with Fashion, IT, and International Marketing industries. She has represented India in International trade forums like Hannover Messe, Germany.
