With the rapid increase in IoT devices globally, it’s essential to effectively manage identities and access during the company’s digital transformation phase
IDC forecasts say there will be approximately 41.6 billion connected IoT devices producing nearly 79.4 zettabytes of data by 2025, driving complexity challenges for identity-driven security across devices. This looming explosion of connected things creates several opportunities for organizations across industries. The biggest one is the expertise at managing access and identities during digital transformation, which is the key to seamless user experience, as well as governance, security, and audit at scale.
Enterprises interested in capitalizing on this opportunity will face challenges with milestones such as building existing and new profiles for customers across channels to comply with data privacy regulations. They will need to provide appropriate access to all services while enforcing security and maintaining control. Companies that fail to scale and adapt to this accelerating data-driven world rapidly will be outdated by competition.
Building existing and new consumer profiles are critical, as users can access an organization across a large number of touchpoints. Organizations need to create an Omnichannel experience to scale with this proliferation of connected things to know their customers across all devices. They must be able to consolidate the user identities and their devices to generate a unified customer profile across all digital channels by connecting all siloed lines of business. This ensures that every customer interaction is personalized and consistent.
Then, there must be a pre-defined method in place to onboard new customers quickly, such as using sign-on or social registration to allow a user to create an account soon. Enterprises can build user profiles over time in exchange for the value-added offerings.
To make these even more challenging, organizations need to comply with different data privacy laws across all geographical areas and verticals. To address such access and identity challenges, organizations will be leveraging swathes of user data and employees. So companies must have security strategies to thwart malicious activity resulting in data exposure on a massive scale.
Companies wishing to seek the full-fledged business benefits of the looming boom of IoT devices must conquer these identity challenges. The key to do so lies with a company’s ability to leverage customer, employee, and device digital identity. By assigning a set of attributes to each entity, organizations will recognize the benefits of being able to manage identity across all channels seamlessly. This will ensure a personalized and consistent experience every time. And companies will use this information in tandem with an identity platform to continuously protect against risk-based threats. They can also close the IoT security gap with open standards, contextual security, and scales to meet IoT-level demands to comply with different data privacy regulations.
Eventually, organizations will be able to generate new revenue streams by assigning digital identities to millions of users and their connected things. However, it is up to each enterprise to recognize that the number of connected things will exponentially increase, and take the initiative by harnessing the power of digital identity.