Tuesday, January 31, 2023

Enterprises Need to Build Trust in Technology to Successfully Embrace Automation

By Prangya Pandab - October 07, 2021 4 Mins Read

It is critical to invest in digital upskilling and reskilling, as well as training, while continually explaining the benefits of technology and automation. This not only promotes trust but it also ensures that the benefits of technology are achieved and risks mitigated.

The very nature of how humans work is being disrupted by automation. Every day, AI, bots, cloud computing, robotics, real-time data, and cybersecurity make the news, earning a dubious reputation as both a villain and a savior.

Automation may become vital in facilitating certain job processes as most companies transition to a hybrid working paradigm.

Automation, driven by COVID-19, may displace 85 million jobs in the next five years, according to the World Economic Forum’s “The Global Risks Report 2021.” The report went on to say that speeding up automation could jeopardize efforts to create a digitally inclusive society, adding to the growing concern that automation may not be the force for good or bettering people’s lives as often claimed.

Also Read: Strategies for Building a Highly Efficient Analytics Team

Perhaps the truth is somewhere in the middle: automation works best when human needs are at the center of innovation, with technology serving as a tool to enhance society and create value. The technology can then be used as an enabler to create new value by combining creativity and innovation with a focus on behavioral change. And it’s only by demonstrating this benefit that businesses can try to counteract the idea that automation exists just to eliminate jobs.

Embracing automation

Today, everyone interacts with AI when, for instance, talking to chatbots when shopping or paying bills. While chatbots have mostly replaced call centre agents, more clients can now receive assistance at any time and in a variety of languages. Chatbots can create new and higher-value positions for employees, such as those that work with data to build new customer products and support. According to the World Economic Forum’s “The Future of Jobs Report 2020,” the number of new AI jobs per 10,000 opportunities would increase from 78 to 123 by 2022.

Automation brings potential when viewed through this lens, but enterprises and governments must first educate employees and citizens about what automation might mean to them and then gradually establish trust. Organizations can play a key role in this process by implementing effective change management programs and investing in upskilling and reskilling.

The role of the enterprise

Before embracing these technologies, enterprises must convey what the re-imagined future looks like. At the outset of the transformation journey, the “why” and the “future advantages” must be highlighted. The story is frequently lost in IT or marketing reports. Organizations can only begin to overcome the trust barrier with this insight, and how they properly navigate this change journey is critical to minimizing disruption.

Organizations must acknowledge that the Chief Digital Officer’s position is critical in defining the vision of a reimagined future with new technologies and articulating its implications to employees.

Also Read: 3 Strategies for Overcoming Change Fatigue in the Digital Realm

The answer is bionic

Designing and implementing new technologies may seem unattainable, but a bionic approach alters that. Bionic blends the finest of human expertise, data, and technology to build a resilient organization that can use technology ethically and win in the new reality.

Of course, this type of planning is easier said than done: technology evolves at a rapid pace every six to twelve months, and understanding how those changes will affect business practises and society is a critical strategic role.

New talent and updated skills are required for organizations to adopt, design, deploy and run innovative technologies. They need people who can leverage these technologies to generate new areas of value for the company, which will lead to the creation of new positions and the hiring of more people.

Clearly, organizations must develop their services and products with a more human-centric perspective. Any strategy must be based on a combination of human and technological capabilities. This is something that can only come from a well-defined strategy and purpose, one that lays out a path to the desired end via a network of people and technology. This bionic strategy is the foundation for future success, allowing an organization to quickly respond to change and uncertainty while also allowing it to grow.

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Prangya Pandab

Prangya Pandab is an Associate Editor with OnDot Media. She is a seasoned journalist with almost seven years of experience in the business news sector. Before joining ODM, she was a journalist with CNBC-TV18 for four years. She also had a brief stint with an infrastructure finance company working for their communications and branding vertical.

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