A company’s digital transformation plan can face issues if the expectations of C-suite executives do not match the rest of the workforce
A survey by TEKsystems says that a division between business leaders and the rest of the organization can impact the growth of digital transformation. The”2020 State of Digital Transformation” survey reveals real business needs and improving customer engagement are some of the top drivers for digital transformation.
Conducted in 2019 November and December, the survey is based on 510 technology and business decision-makers, which includes managers, executives, and members of the C-suite. Few C-suite respondents expect to witness a 41% spike in revenue growth after digital transformation. Meanwhile, the rest of the organization expects only 26% of growth in revenue, showing a huge difference in expectations and alignment.
C-suite and the rest of the enterprise also differed when it terms of how soon they might see a return on investment (ROI). Organizations that are not aligning their expectations will be slow at scaling and responding. It is important for the company to secure consensus and conviction among senior leaders regarding their digital goals
In order to realize digital goals, it is essential to get executive-level sponsorship and ensure those goals are relevant and achievable. Sixty percent of executives had a business need that required digital transformation, while 40% wanted to develop the talent and skills of their employees for the future. Nearly 40% of respondents said they felt competitive pressure to pursue transformation.
According to the latest report by Meticulous, the digital transformation market is expected to grow by 22.7% to hit $3,294 Billion by 2025. Business and IT leaders need to have trust in the organization’s efforts for digital transformation. It is crucial for the two to be in sync for the successful implementation and scaling of digital transformation.